Creating a Business: 1st Edition (Paperback) book cover

Creating a Business

1st Edition

By Jenny van Sten-van't Hoff

Routledge

156 pages

Purchasing Options:$ = USD
Paperback: 9789001765002
pub: 2009-05-01
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Hardback: 9781138154544
pub: 2016-12-09
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Description

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.

Table of Contents

Introduction 1. The Entrepreneural venture 2. Managerial aspects 3. Legal aspects 4. Marketing aspects 5. Financial management aspects 6. Financial accounting aspects 7. Management accounting aspects 8. Fiscal aspects

About the Author

Jenny van Sten-van't Hoff is based at Rotterdam Business School, the Netherlands

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS025000
BUSINESS & ECONOMICS / Entrepreneurship
BUS060000
BUSINESS & ECONOMICS / Small Business