Creating a Business  book cover
1st Edition

Creating a Business

ISBN 9789001765002
Published May 1, 2009 by Routledge
156 Pages

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Book Description

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.

Table of Contents

Introduction  1. The Entrepreneural venture  2. Managerial aspects  3. Legal aspects  4. Marketing aspects  5. Financial management aspects  6. Financial accounting aspects  7. Management accounting aspects  8. Fiscal aspects

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Jenny van Sten-van't Hoff is based at Rotterdam Business School, the Netherlands