Creative Direction in a Digital World: A Guide to Being a Modern Creative Director, 1st Edition (Paperback) book cover

Creative Direction in a Digital World

A Guide to Being a Modern Creative Director, 1st Edition

By Adam Harrell

CRC Press

114 pages | 22 Color Illus.

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Description

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. 

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
  • Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.

Table of Contents

Introduction

Part I: Learn and Design

Chapter 1: Understand Your Audience

Chapter 2: What You Should Know about Branding

Chapter 3: The Process of Ideation and Concepting

Chapter 4: The Elements of Great Design

Chapter 5: Creating Narrative with Animation and Video

Chapter 6: Making Your Message Spread

Chapter 7: The Innovation Trap

Part II: Building and Showing

Chapter 8: Guide to Digital Prototyping

Chapter 9: Designing Digital Experiences

Chapter 10: Presenting

Chapter 11: Keeping Yourself and Your Team Happy

About the Author

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.

Subject Categories

BISAC Subject Codes/Headings:
BUS030000
BUSINESS & ECONOMICS / Human Resources & Personnel Management
COM060130
COMPUTERS / Web / Site Design
COM087000
COMPUTERS / Digital Media / General