Creative Direction in a Digital World : A Guide to Being a Modern Creative Director book cover
1st Edition

Creative Direction in a Digital World
A Guide to Being a Modern Creative Director

ISBN 9781138847514
Published September 1, 2016 by CRC Press
136 Pages 22 Color Illustrations

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Book Description

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. 

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
  • Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.

Table of Contents


Part I: Learn and Design

Chapter 1: Understand Your Audience

Chapter 2: What You Should Know about Branding

Chapter 3: The Process of Ideation and Concepting

Chapter 4: The Elements of Great Design

Chapter 5: Creating Narrative with Animation and Video

Chapter 6: Making Your Message Spread

Chapter 7: The Innovation Trap

Part II: Building and Showing

Chapter 8: Guide to Digital Prototyping

Chapter 9: Designing Digital Experiences

Chapter 10: Presenting

Chapter 11: Keeping Yourself and Your Team Happy

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Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.