Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world’s foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents.
Biography
After working in the chemical industry, J Geoffrey Rawlinson spent twenty-five years with PA International as a management consultant. He is now a freelance writer and lecturer specialising in brainstorming and creativity.
'...The book is the best I know for guiding the practitioner of brainstorming.' Journal of Management Studies
