This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context.
Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to creative and cultural industries. Drawing on examples from Japan, South Korea, and China, it both examines what is unique about cultural production in these countries and places them in a global and intercultural context. Building on themes of uncertainty and networks of cooperation, Brian Moeran looks at the role of social ties in defining notions of quality. He then analyses the positioning of individual actors, organisations, and commodities in each field of cultural production and the exchanges of economic and symbolic capital that take place between them. Examples are taken from a range of cultural and creative industries, including film, music and fashion.
Overall, Creative and Cultural Industries in East Asia serves as a foundational introduction to the study of creative and cultural production in East Asia.
Table of Contents
Introduction: Creative, Cultural, and Copyright Industries Part One: Theoretical Approaches Chapter 1 Economic Properties Chapter 2 Creative Worlds Chapter 3 Fields of Cultural Production Part Two: Case Studies Chapter 4 Music Chapter 5 Fashion Chapter 6 Incense Part Three: Marketing Creativity Chapter 7 Markets Chapter 8 Fairs and Festivals Chapter 9 Celebrities Conclusion: The Name Economy
Brian Moeran was Professor of Business Anthropology at Copenhagen Business School, and is Honorary Professor at the Universities of Hong Kong, Exeter (UK), and Zheijiang Gongshan (China). He has written and edited several books on the cultural industries and was founding editor of the Journal of Business Anthropology.
"Moeran has a flair in writing with consideration for the reader’s comprehension. Creative and Cultural Industries in Asia is contextual and theoretical, with its contents relevant to our time and all that is around us." - Dr Jinchi Yip, Taylor’s University, Malaysia.