© 2015 – Routledge
Creativity and Feature Writing explores how to generate ideas in feature writing. Using clear explanations, examples and exercises, experienced feature writer and teacher Ellie Levenson highlights how feature writers, editors and bloggers can generate ideas and how to turn these into published, paid for articles.
A variety of approaches to idea generation are explored including getting feature ideas from:
The book draws on a range of tips from practicing journalists and editors and displays case studies of example features to chart ideas from conception to publication.
Part 1: How to get ideas 1. What is an idea? 2. Getting ideas from objects 3. The Lego example 4. Getting ideas from your own life and the lives of your friends and family 5. Getting ideas from the news 6. Getting ideas from other (non news) articles, including books, leaflets, the internet and any other printed matter 7. The magazine example 8. Getting ideas from people you don’t know, places you’ve not been and things you haven’t done before 9. Getting ideas from press releases, and from direct contact with charities and press officers Part 2: You’ve got an idea, now what? 10. Finding a hook 11. Key components of your article 12. Pitching and writing your article 13. Ideas!