Creativity and Strategic Innovation Management (Paperback) book cover

Creativity and Strategic Innovation Management

By Malcolm Goodman

© 2013 – Routledge

288 pages | 43 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9780415663557
pub: 2012-08-13
Hardback: 9780415663540
pub: 2012-08-13
eBook (VitalSource) : 9780203104378
pub: 2013-05-07
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Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change.

Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. The book aims to:

  • explain the nature of the acceleration in discontinuous change that is affecting the Western business environment
  • emphasise the importance of taking a strategic approach to management responses to encourage creative and innovative skills
  • indicate how a detailed strategic plan can be developed to support organizations intent on profitable survival in the twenty-first century.

This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will also be useful supplementary reading on a range of courses from management of technology to strategic management.

Table of Contents

Part 1: The Challenge of Challenging Times Introduction 1. The Changing Business Environment 2. Key Business Decisions 3. Management Revisited Part 2: Preparing a Response 4. Thinking Revisited 5. Learning New Skills 6. Cultivating a Suitable Environment for Personal and Group Creativity 7. Overcoming Resistance: Mindsets and Paradigms Part 3: Innovation: From Theory to Practice 8. Key Innovation Principles 9. Support Networks and Systems 10. Applied Innovation in Organizations 11. Organizational Climate and Culture for Optimising Innovation 12. New Digital Technology and Organizational Innovation Part 4: Managing Change 13. The Importance of Leadership 14. Pre-Planning for Change 15. Strategy for Change 16. Foresight Methodologies for Coping with Change

About the Author

Malcolm Goodman is Senior Teaching Fellow at Durham University, UK

Sandra M. Dingli is Director of The Edward de Bono Institute for the Design & Development of Thinking at the University of Malta, Malta

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Strategic Planning

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