© 2011 – Routledge
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis.
Author Kathleen Fearn-Banks examines the steps of choosing the appropriate words to convey a message, selecting the method and channels for delivering the message, and identifying and targeting the most appropriate publics or audiences. She also addresses such important topics as avoiding potential mismanagement of communication in crisis situations.
Key features of this fourth edition are:
A Student Workbook is also available for use with this volume, providing additional pedagogy for each chapter, including discussion questions, activities, key terms, case exercises, and worksheets.
Utilizing both classic and contemporary cases of real-world situations, Crisis Communications provides students in public relations and business with real-world perspectives and valuable insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
1 Crisis Communications Today
2 Crisis Communications Theory
3 Communications To Prevent Crises
4 Communications When a Crisis Strikes
5 Social Media and Crisis Communications
6. Rumors and Cybercrises
7 "Textbook" Crisis Communications Cases
8 Culture Crises: Foreign and Domestic
9 Environmental Crisis
10 Natural Disasters
11 Transportation Crises
12 Product Failure and Product Tampering
13 Crises of Death and Injury
14 Individuals In Crises
15 The Crisis Communications Plan
Appendix A: Generic Crisis Communications Plan for a Large Company
Appendix B: Crisis Communications Plan for Seattle’s Union Gospel Mission
Appendix C: Crisis Communications Plan for a Fictitious Small Business
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.