1st Edition

Cross-Cultural Exposure and Connections
Intercultural Learning for Global Citizenship

  • Available for pre-order. Item will ship after September 1, 2020
ISBN 9781771888127
September 1, 2020 Forthcoming by Apple Academic Press
266 Pages 13 Color & 9 B/W Illustrations

USD $149.95

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Book Description

This new book explores the recent issue of cross-cultural management from both theoretical and research perspectives. It considers the impact of knowledge, experience, and exposure of cross-cultural differences in developing a global viewpoint and citizenship in the corporate workplace. The volume throws light on the emerging concepts of building global citizens who are willing to think beyond boundaries of place, identity, and category, and to recognize all human beings as their equals while respecting humanity’s inherent diversity.

The effective use of cross-cultural teams can provide a source of experience and innovative thinking to enhance the competitive position of organizations. However, cultural differences can interfere with the successful completion of goals in today’s multicultural global business community. To achieve project goals and avoid cultural misunderstandings, managers should be culturally sensitive and promote creativity and motivation through flexible leadership. The chapter authors in this volume look at these challenges by reviewing and conducting empirical studies, roundtables, and focus discussions.

The volume tackles a variety of issues, including enterprise resource planning (ERP), talent management, differences in individual work performances, differences in leadership styles, virtual work relationships, and much more. It looks at the challenges in establishing crosscultural workplaces, such as the overcoming significant barriers in multi-cultural project communications and motivating project team members.

Table of Contents


1. Cross-Cultural Management: A Theoretical and Research Perspective
Arvind K. Birdie

2. Employees Attitude Toward ERP Systems Use in Europe and India: Comparing Two TAM-Based Studies
Simona Sternad Zabukovšek, Samo Bobek, and Tjaša Štrukelj

3. Talent Management in Evolving Global Businesses: A Cross-Cultural Context

Navdeep Kullar

4. The Difference between Individual Work Performances in Researched Countries
Živa Veingerl Čič, Samo Bobek, and Simona Šarotar Žižek

5. Evolving Consumer Choices across Cultures
Priya Vij and P. P. Arya

6. Leading and Managing Cross-Cultural Teams: How Leadership Styles Differ Across Cultures
Roopam Sachdeva

7. Becoming Virtually Skilled: All About Woking in Cross-Cultural Virtual Teams
Roopam Sachdeva

8. Understanding and Managing Cultural Diversity in the Workplace</b>
Sakshi Kaul

9. Crossing Borders with Content Marketing
Priyanka Singh

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Arvind K. Birdie, PhD, is Assistant Director of International Affairs at Amity University, Gurgaon, India. She has vast experience in higher education. In the past she was Program Director of Postgraduate Studies and Postgraduate Diploma in Management, IIMT School of Management (Vedatya) Institute, Gurgaon, India. Dr. Arvind has been consistently recognized for her teaching abilities. For more than fifteen years, she has taken postgraduate and graduate courses in management. As an avid reader, Dr. Birdie teaches various interdisciplinary subjects with equal ease. In addition to academic teaching and training, she has organized management development programs for corporate and academicians. She is a regular presenter at international and national conferences, and she has published papers in refereed journals. Her areas of interest include leadership, work-life balance, virtual work, and positive psychology. Dr. Birdie has been honored with the Prof. Mrs. Manju Thakur Memorial Award 2016 for Innovative Contributions in Research/Test Construction/Book Publication for her book Organizational Behavior and Virtual Work: Concepts and Analytical Approaches. She is also editor of the book series 21st Century Business Management, published by Apple Academic Press.


“It is a brave new world for international business. A world of global networks and supply chains powered by digital devices, smart machines, robots, and artificial intelligence. Preparing our students for success in this new environment requires a paradigm shift in business education. In addition to teaching technical skills, we must focus on imparting human skills such as contextual understanding, perspective-taking, and intercultural empathy and awareness. In short, we need to educate a new cadre of global citizens. This book, with its focus on cross-cultural communication, talent management, and team building is an invaluable contribution to that effort. Highly recommended!” 

— David Wernick, PhD, Dept. of International Business, Florida International University, Miami