Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective, 1st Edition (e-Book) book cover

Cross-Cultural Human-Computer Interaction and User Experience Design

A Semiotic Perspective, 1st Edition

By Jan Brejcha

CRC Press

206 pages

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Hardback: 9781498702577
pub: 2015-02-02
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pub: 2015-02-02
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Description

The semiotic perspective of Human-Computer Interaction (HCI) can give you insight into values, beliefs, and reference systems of the users that often go unnoticed when using traditional HCI approaches. Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective focuses on the semiotic approach in product, services,

Table of Contents

Introduction. Semiotics of interaction. Summary. Semiotic foundation. UI Languages. Research Methods. UI Annotation and Analysis Results. Discussion, Future Work. Ideology of Interaction. Summary. Rhetoric of UI Languages. Ideology and HCI. Conclusion. Culture of Interaction. Summary. Comparison of UI Languages. Research Methods. Interview and Results Analysis. Proposed Guidelines for Chinese UI Design. Discussion, conclusion. Conclusion. References. Appendices.

About the Author

Jan Brejcha obtained his Ph.D. in Interaction and Communication Design from a semiotic perspective at the New Media Studies, Institute of Information Studies and Librarianship, Charles University in Prague, Czech Republic. As part of his doctoral thesis, he developed a semiotics and language-based design, analysis, and evaluation methodology. He is a lecturer at Charles University and a consultant for many HCI-related projects in the academic and corporate field. He is an accomplished author and has expertise in user-centered and semiotic design and analysis techniques, as well as a solid background in machine tools, small-business administration and marketing. He earned his master's degree in Media and Communication studies from the Electronic Culture and Semiotics department at Charles University, where he completed his graduate thesis "Between Code and Design: Towards a philosophy of interaction design".

Subject Categories

BISAC Subject Codes/Headings:
COM079010
COMPUTERS / Social Aspects / Human-Computer Interaction
MAT000000
MATHEMATICS / General
TEC017000
TECHNOLOGY & ENGINEERING / Industrial Health & Safety