Cross-Cultural Management: With Insights from Brain Science, 1st Edition (Paperback) book cover

Cross-Cultural Management

With Insights from Brain Science, 1st Edition

By Mai Nguyen-Phuong-Mai


368 pages | 24 B/W Illus.

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Paperback: 9781138304666
pub: 2019-08-09
Available for pre-order
Hardback: 9781138304659
pub: 2019-08-09
Available for pre-order

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Cross-cultural Management explores a broad range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides critical and in-depth information on how cultures, demographics, and beliefs influence the way business is conducted in different parts of the world, or even in the same office among employees from different backgrounds.

The book begins with a critical introduction to cross-cultural communication and business etiquette. The latter parts explore important topics not typically found in cross-cultural management texts, such as diversity management, virtual teams, cross-cultural leadership competence, culturally responsive marketing, negotiation across borders, and cultural finance. Interdisciplinary insights from evolutionary biology, psychology and cultural neuroscience enhance the unique perspective offered in the book.

With examples and cases that balance East-West perspectives, students of cross-cultural management, international management, and international business, will appreciate this valuable and engaging book.


"This book is where East meets West by understanding intercultural communication in the context of globalized world!"

-Tran Nguyen Khang—Vietnam National University of Social Sciences and Humanities, Vietnam

"… a very refreshing, original and innovative way of presenting the subject. This book brings a breath of fresh air to the work of interculturalists. Absolutely essential and desirable reading for those who want to thrive in the current international business world."

-Agata Szkiela—European Academy of Diplomacy and Translating Cultures, Poland

Table of Contents

1. Globalization: Evolutionary Roots and Contemporary Version

2. The Driving Forces of Diversity

3. The Tree of Culture – Evolutionary And Practical

4. The Dynamics of Culture

5. Fear-Free Cross-Cultural Management

6. Think Global, Plan Local, Act Individual

7. Change Management: Creating Culture and Evolving Yourself

8. Bias Management

9. Diversity Management

10. Cross-Cultural Motivation

11. Cross-Cultural Leadership

12. Cross-Cultural Business Communication

13. Cross-Cultural Negotiation

14. Cross-Cultural Marketing

About the Author

Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business (AMSIB), The Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West and lives everywhere in between.

About the Series

Routledge International Business Studies

In an increasingly global business environment, even "domestic" business is hardly domestic anymore. Globalization has made proficiency in international business topics relevant for every business student. As more and more programs are launched in this area, there is a dearth of materials to accompany such classes.


Routledge International Business Studies is a series that offers a range of relatively short, yet comprehensive books covering the core topics taught in international business programs. Each book serves as core reading in a dedicated class, while also useful as a secondary reading source in broader, related classes. With consistent production quality, pedagogical features and writing style, the series is a trustworthy source of educational resources in this important discipline.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUSINESS & ECONOMICS / International / General