350 pages | 14 B/W Illus.
Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental, and economic sustainability challenges. CrowdRising sets out these challenges as context and then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future.
With a strong focus on the applications of crowdsourcing for innovation, engagement, and market intelligence, the book profiles the initiatives of companies, NGOs, and technology providers using crowdsourcing to develop these solutions to global problems. It addresses the key challenges impacting organizations: 1) identifying more sustainable ways to design, distribute, transport, recycle, and repurpose products; and 2) discovering and implementing the systems needed to transform global economic growth, drive human prosperity, and replenish the planet’s resources.
PART I THE STRATEGIC CONTEXT FOR CROWDSOURCING SUSTAINABILITY
Chapter 1 - The ultimate challenge: the business and societal imperative for sustainability and social innovation
Chapter 2 - Death of the hero, phoenix emerging: tectonic shifts propelling open innovation for sustainability
PART II UNLEASHING OUR POTENTIAL FOR INNOVATION AND GOOD: VISIONARY EXAMPLES OF CROWDSOURCING APPLIED TO ENVIRONMENTAL, SOCIAL, AND ECONOMIC CHALLENGES
Chapter 3 - Moonshots and epic wins: catalyzing innovative solutions to scientific, technological, and societal challenges
Chapter 4 - Foundry ideas and FutureScapes: soliciting customer vision, insights, and action
Chapter 5 - Innovation pipelines and idea streets: engaging employees in sustainability improvement, innovation, and activism
Chapter 6 - Imagineering a better world: gathering citizen input and democratizing governance
Chapter 7 - Social entrepreneurs and movement making: activating student initiative for good
Chapter 8 - MYWorld, MYCompany, MYCommunity: co-creating strategy for environmental, social, and economic sustainability
PART III THE METHOD BEHIND THE MAGIC
Chapter 9 - Alchemy and conjuring 101: learning from implementation successes and failures
PART IV WINDOW INTO THE FUTURE: CO-CREATION, COLLABORATION, AND COLLECTIVE IMPACT
Chapter 10 - Crystal ball gazing: co-creation, mass collaboration, and collective impact