Cultivating Copyright: How Creators and Creative Industries Can Harness IP to Survive the Digital Age, 1st Edition (Hardback) book cover

Cultivating Copyright

How Creators and Creative Industries Can Harness IP to Survive the Digital Age, 1st Edition

By Bhamati Viswanathan


248 pages

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Hardback: 9781138477490
pub: 2019-07-15
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Creators and creative industries are struggling to navigate the digital age. Intellectual property rights offer invaluable tools to help creative industries remain viable and sustainable. But they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting varied artistic endeavors and supporting democratic flourishing.

Table of Contents

1: Introduction and The Road Map; 2: Chapter 1: What Is The Problem? Copyright and Creativity In Crisis; 3: Chapter 2: What Is Causing the Problem: Disruptive Innovation; 4: Chapter 3: What Are Creative Industries Afraid Of? Known Risks; 5: Chapter 4: What Should The Content Industries Be Afraid Of, But May Not Be Aware Of?: Unseen Risks; 6: Chapter 5: What Doesn’t Work: Focusing Exclusively On Business- or IP-Based Solutions; 7: Chapter 6: What Does Work: Tailoring; 8: Chapter 7: Tailoring Business Models and Strategies; 9: Chapter 8: Tailoring Legal Policies and Practices; 10: Chapter 9: Tailoring Technological Measures; 11: Chapter 10: Tailoring Cultural and Normative Features; 12: Chapter 11: What Is Exacerbating the Problem? Big Tech: The Thumb on the Scales; 13: Chapter 12: What To Do When Tailoring Doesn’t Suffice: Countervailing Strategies; 14: Chapter 13: Copyright, Democracy and Art; 15: Index

About the Author

Bhamati Viswanathan is an experienced corporate and intellectual property lawyer with broad corporate background and substantial knowledge of U.S. and international copyright and trademark law.

About the Series

Routledge Research in Intellectual Property

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Subject Categories

BISAC Subject Codes/Headings:
LAW / General
LAW / Intellectual Property / General
LAW / Intellectual Property / Copyright
LAW / Intellectual Property / Patent