Cultivating a Digital Culture for Effective Patient Engagement: A Strategic Framework and Toolkit for Health-Provider Websites, 1st Edition (Hardback) book cover

Cultivating a Digital Culture for Effective Patient Engagement

A Strategic Framework and Toolkit for Health-Provider Websites, 1st Edition

By Lorren Pettit

Productivity Press

144 pages | 25 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9780367024352
pub: 2020-01-27
Available for pre-order. Item will ship after 27th January 2020

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Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, to include detailed guidance on website form and functionalities.

Healthcare provider organizations can use its website to establish, encourage, and facilitate digital health norms for its care consumers in an effort to advance its patient engagement and connect health initiatives. The challenge for many organizations in realizing these ends is that patient engagement/connected health initiates are frequently developed and managed separate from the organization’s digital marketing efforts. This book recognizes this disconnect and advocates for a reimaging of healthcare provider organization websites based on strategic framework involving the following four domains: 1) orienting; 2) enlightening; 3) aligning; 4) personalizing.

Table of Contents

About the Author. Chapter 1 – Introduction. Chapter 2 – Orienting. Chapter 3 – Enlightening. Chapter 4 – Aligning. Chapter 5 – Personalizing. Chapter 6 – Form. Chapter 7 – From Empowerment to Activation to Engagement. Appendix A - HEWSi Instrument.

About the Author

Lorren Pettit, MS, MBA has been a healthcare executive for more than thirty years, with experience in healthcare operations, corporate planning, and organizational development. Lorren began his hospital career leading the Geriatric Behavioral Health program for All Saints Health System (now operating as Baylor Scott & White All Saints Medical Center - Fort Worth). Having then worked for some of the most renown healthcare organizations in the US, to include VHA, Inc. (now operating as Vizient, Inc.), Press Ganey Associates, and HIMSS (Health Information Management and Systems Society), Mr. Pettit is currently the CEO and Principal of GeroTrend Research, a specialized healthcare market intelligence/consulting firm focused on servicing the clinical competitive positioning performance interests of senior care providers and investors.

Lorren completed his undergraduate work at the University of Winnipeg (Winnipeg, Manitoba, Canada), and achieved a Master of Science in Gerontology from Baylor University (Waco, TX) and a Master of Business Administration from the University of Dallas, Texas. Mr. Pettit served for a number of years as an Adjunct Faculty member at Indiana University teaching Medical Sociology, Social Marketing, and Gerontology. Mr. Pettit is co-author of two books, An Introduction to Health Information Technology in LTPAC Settings (2018) and Assessing the Value of Digital Health (2018).

About the Series

HIMSS Book Series

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Quality Control
MEDICAL / Administration
MEDICAL / Allied Health Services / General
MEDICAL / Health Care Delivery
MEDICAL / Hospital Administration & Care