How important are our cultural assets to tourism? This book explores policy issues in the use of additional assets in tourism, an important area of economic activity. It should be of interest to all those who are concerned with the arts and tourism in the private sector, in central and local government, museums, the voluntary sector and universities. The emphasis is on the multi-faceted and dynamic nature of culture, the mutual dependency of conservation and enterprise, and the need to pursue an integrated approach to policy making.
Part 1 Shifting perspectives - visions of the future: cultural identity in a changing Europe, Lester Borley; heritage in Ireland's tourism recovery, Sean Browne; heritage recreated in the USA - colonial Williamsburg and others, William Tramposch; celebration of enterprise - expos and garden festivals, Brian Evans; asset formation and heritage policy, Peter Howard; here stand our cultural heroes - but have they stood in vain?, Duncan Macmillan; the cultural potency of Scotland, Phillip Hills; theme-park Britain - who benefits and who loses?, Priscilla Boniface. Part 2 Policy and practice - how to focus strategy and action: the pull of cultural assets, Gordon Adams; a strategy for theme trails, David Silbergh et al; the image of a region - the need for a clear focus, Howard Fisher; a heritage strategy for Moray, Alistair Campbell; what price access? - visitor impact on heritage in trust, Trevor Croft; where the shoe hurts - the ecological impacts of tourism, Thomas Huxley; loving them to death - sustainable tourism in national parks, John Anfield; green tourism and farming, Richard Denman. Part 3 Reality or image - the role of heritage interpretation: presenting historic Scotland, Duncan Macniven; marketing our past, David Breeze; interpretation in the Highlands, William McDermott and Ross Noble; interpreting St Andrews, Michael H. Glen; the Braces of Glenlivet - a study of oral history, Priscilla Gordon-Duff; the whisky experience - interpretation and brand identity, Ann Miller; whisky heritage or heresy?, Michael Moss; the role of the museums, Richard Harrison; visual complexity - are we cleaning our heritage to death?, Christopher Andrew. Part 4 Cultural sustenance - making a meal of our heritage: Scottishness in architecture - towards a theory of regional interpretation, Charles McKean; imagination in architecture - art and technology in the context of place, Robin Webster; the Scots language - European roots and local destiny, Sheila Douglas; the image of Scotland in literature, Paul Scott; homecoming of the Deskford Carnyx - after 2000 years of silence, John Purser; European culinary capital - the subversive sausage, Elisabeth Luard; a taste of Scotland's food, Catherine Brown; the food of North-East Scotland, Donald Carney.