1st Edition

Cultural Tourism and Cantonese Opera

By Jian Ming Luo Copyright 2022
    108 Pages 19 B/W Illustrations
    by Routledge

    108 Pages 19 B/W Illustrations
    by Routledge

    Cultural tourism is an experiential tourism based on searching for and participating in new and deep cultural experiences. This book enhances the tourism literature by testing the tourist attitude toward related issues of Cantonese Opera as a cultural product of the Greater Bay Area.

    This book starts with a general introduction to the background of Cantonese Opera. Chapter 2 is a historical review of Cantonese Opera development in the GBA. Chapter 3 introduces the concept of the Cantonese Opera as a cultural product. Chapter 4 discusses the related Cantonese Opera on tourism development in the GBA. Chapter 5 describes the trends of modernisation and integration of Cantonese Opera in the GBA. Lastly, Chapter 6 is a case study in Macau.

    This book focuses on Cantonese Opera and cultural tourism. This means tourism practitioners and arts administrators should be the primary source of market and while people in the rest of the world who are interested in Cantonese Opera and cultural tourism should find this book useful. This book is a valuable resource not only for social science researchers, but also for those in related fields, for example, arts administrators and tourism officers, among many others. This book could serve as a text for an advanced level undergraduate course for students in many of the arts administration and tourism fields. Additionally, this book is a valuable resource for teaching graduate students not only in tourism, but also in related fields. Furthermore, government or practitioners can improve the management of city and tourism service using this book.

    List of Figures

    List of Tables



    CHAPTER 1 An Introduction to Cantonese Opera

    CHAPTER 2 Development of Cantonese Opera in the Greater Bay Area

    CHAPTER 3 Cantonese Opera as a Cultural Product

    CHAPTER 4 Cantonese Opera and Cultural Heritage Tourism in the Greater Bay Area

    CHAPTER 5 Modernisation and Integration of Cantonese Opera

    CHAPTER 6 Residents’ Attitudes Towards Cultural Heritage Products: A Case Study of Cantonese Opera in Macau



    Jian Ming Luo is an associate professor in Tourism Management, Macau, China.