Culture and Cultures in Tourism: Exploring New Trends, 1st Edition (Hardback) book cover

Culture and Cultures in Tourism

Exploring New Trends, 1st Edition

Edited by Andres Artal-Tur, Metin Kozak


272 pages

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Hardback: 9780367150846
pub: 2019-02-26
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According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also for the local resident population. New trends in tourism include "experiential tourism", where the interactions between tourists and residents become a key part of the tourism experience and overall customer satisfaction. New technologies and IT applications allow tourists to design their own trip, given the presence of global companies like Trip Advisor, and AirBnB.

This comprehensive volume explores new trends in cultural tourism, demonstrating how and why culture has become a central factor in tourism. The authors analyse a wide range of relevant issues, including: how heritage-based and cultural tourism could contribute to the sustainability of destinations; the increase of religious travels to and within Arab countries; and how cultural tourism fosters understanding among people and cultures, and could even potentially help to consolidate peace at a regional level. The book also analyses interactions between hosts (the local residents) and guests (the cultural visitors), revisiting the pioneer hippy travelling experiences in Turkey of the 1960s and how they shaped youth culture.

This book will be of great interest to students and researchers of cultural tourism. The chapters were originally published in the journal Anatolia.

Table of Contents


Andres Artal-Tur and Metin Kozak

Introduction: Culture and Cultures in Tourism

Andres Artal-Tur

Part I: Cultural and Heritage Tourism

1. Cultural tourism: a neglected dimension of tourism industry

Taçgey Debeş

2. Sustainable cultural heritage tourism at Ban Wangka Mon Village, Thailand

Aunkrisa Sangchumnong and Metin Kozak

3. Representation of Intangible Cultural Heritage of Bangladesh through Social Media

Md Saifuddin Khalid and Md Saiful Alam Chowdhury

4. Heritage tourism in the Andes: the case of Cuenca, Ecuador

Guzmán Antonio Muñoz-Fernández, Tomás López-Guzman, Diana López Molina and Jesús Claudio Pérez Galvez

5. Managing a World Heritage Site: The Case of Cappadocia

Hazel Tucker and Andus Emge

6. The relationship between cultural tourist behaviour and destination sustainability

Andres Artal-Tur, Marina Villena-Navarro and Luisa Alamá-Sabater

7. Cultural and Religious Tourism Development in Iran: Prospects and Challenges

Rahim Heydari Chianeh, Giacomo Del Chiappa and Vahid Ghasemi

8. Understanding religion-based tourism terminology in the context of the hotel industry

Tuğba Şen Küpeli, Burcu Koç and Azize Hassan

9. Hikers as cultural tourists: differences between hard and soft behaviours

Francisco Rejón-Guardia, María Antonia García-Sastre and Margarita Alemany-Hormaeche

10. Engaging visitors in cultural and recreational experience at museums

Sandra Maria Correia Loureiro and Eduardo Sarmento Ferreira

11. Do Perceptions Change? A Comparative Study

Maria D. Alvarez, Kivanç Inelmen andŞükrü Yarcan

Part II: Cultures in Tourism

12. Migration, Tourism and Peace: Lampedusa as a Social Laboratory

Elisabetta Ruspini, Marxiano Melotti and Ezio Marra

13. Cultural Visitors and Local Residents´ Interactions: Hippies movement at Sultanahmet in the 1960s

Nazmi Kozak

14. Host–guest relationships in rural tourism: evidence from two Portuguese villages

Elisabeth Kastenholz, Maria João Carneiro, Celeste Eussébio and Elisabete Figueiredo

15. The reciprocal aspect of the experience value: tourists and residents celebrating weddings in the rural village of Petritoli (Italy)

Giovanna Bertella, Alesio Cavicchi and Teresa Bentini

16. Chinese tourists’ motivation and their relationship to cultural values

Shan Jiang, Noel Scott, Li Tao andPeiyi Ding

17. Effects of self-congruity and destination image on destination loyalty: the role of cultural differences

Woohyuk Kim and Kristin Malek

18. Storytelling in tourism: Chinese visitors and Māori hosts in New Zealand

Sharleen Howison, Freya Higgins-Desbiolles and Zexuan (Suzanne) Sun

19. A cross-cultural comparison of memorable tourism experiences of American and Taiwanese college students

Jong-Hyeong Kim

20. Cross-cultural examination of decision elements: youth tourism in Switzerland

Joseph S.Chen, Colin Johnson and Thouraya Gherissi-Labben

About the Editors

Andres Artal-Tur is an Associate Professor at the Technical University of Cartagena, Spain. He is a member of the Research Excellence Group EMODs; Research Associate at the Institute of International Economics (IEI-UV) at the University of Valencia, Spain; and a founding member of the FEMISE Network. His main research interest is in the analysis of tourist behaviour, destination planning, and culture and sustainability.

Metin Kozak is Full Professor at the Dokuz Eylul University in Izmir, Turkey. He is Editor-in-Chief of Anatolia: An International Journal of Tourism and Hospitality Research. His main research interests focus on consumer behaviour, benchmarking, cross-cultural research, destination management and marketing, and European tourist markets.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism