Customer Relationship Management Systems Handbook: 1st Edition (e-Book) book cover

Customer Relationship Management Systems Handbook

1st Edition

By Duane E. Sharp

Auerbach Publications

264 pages

Purchasing Options:$ = USD
Paperback: 9780849311437
pub: 2002-07-19
eBook (VitalSource) : 9780429247149
pub: 2002-07-19
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The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with

Table of Contents

The Customer Today. The Evolution of Customer Relations to CRM. The Technology of CRM. Case Studies in CRM. Privacy in CRM. Benefits of CRM. Appendix A: Glossary of CRM and Data Warehouse Terminology. Appendix B: References and Bibliography. Index.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Customer Relations
BUSINESS & ECONOMICS / Quality Control
COMPUTERS / Information Technology
COMPUTERS / Software Development & Engineering / General