Data Mining Mobile Devices: 1st Edition (e-Book) book cover

Data Mining Mobile Devices

1st Edition

By Jesus Mena

Auerbach Publications

328 pages

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Description

With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertainin

Table of Contents

Mobile Sites. Mobile Apps. Mobile Data. Mobile Mobs.Mobile Analytics.

Subject Categories

BISAC Subject Codes/Headings:
BUS058000
BUSINESS & ECONOMICS / Sales & Selling
COM021030
COMPUTERS / Database Management / Data Mining
COM032000
COMPUTERS / Information Technology
MAT029000
MATHEMATICS / Probability & Statistics / General