Data Mining Mobile Devices: 1st Edition (e-Book) book cover

Data Mining Mobile Devices

1st Edition

By Jesus Mena

Auerbach Publications

328 pages

Purchasing Options:$ = USD
Hardback: 9781466555952
pub: 2013-06-18
eBook (VitalSource) : 9780429097706
pub: 2016-04-19
from $28.98

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With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertainin

Table of Contents

Mobile Sites. Mobile Apps. Mobile Data. Mobile Mobs.Mobile Analytics.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Sales & Selling
COMPUTERS / Database Management / Data Mining
MATHEMATICS / Probability & Statistics / General