Deconstructing Eurocentric Tourism and Heritage Narratives in Mexican American Communities: Juan de Oñate as a West Texas Icon, 1st Edition (e-Book) book cover

Deconstructing Eurocentric Tourism and Heritage Narratives in Mexican American Communities

Juan de Oñate as a West Texas Icon, 1st Edition

By Frank G. Perez, Carlos F. Ortega


184 pages | 11 B/W Illus.

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pub: 2019-09-26
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This book attempts to dismantle the unfounded Eurocentric view of US-born and immigrant Mexican peoples, that groups together the identities of Latinx, Chicanx, and other indigenous peoples of the Southwest into Hispanics whose contributions to the cultural, historical, and social development of the Southwest are marginalized or made non-existent.

The narrative and performative legacies that tourism and fantasy heritage produce are promulgated and consumed by both Latinx and non-Latinx peoples and cultures. This book endeavors to expose these productions through analysis of on-the-ground resistance in the service and spirit of intercultural dialogue and change. This book will offer a precise set of recommendations for breaking away from these practices and thus forming new, veritable identities.

With a strongly heritage-oriented discourse, this book on deconstructing Eurocentric representation of Mexican people and their culture will appeal to academics and scholars of heritage tourism, Chicano studies, Southwest studies and Native American studies courses.

Table of Contents

Acknowledgements; Introduction; 1. Fantasy Heritage in Southwest Tourism; 2. San Elizario’s First Thanksgiving of the Americas and the: Juan de Oñate Fantasy Heritage; 3. Mediated Debate, Historical Framing, and Public Art: The Juan de Oñate Controversy in El Paso; 4. Inclusive Tourism and Public Memory; 5. On Public Memory and Ethnic Conflict in the Current Era; References; Index

About the Authors

Frank G. Pérez is Associate Professor of Communication at the University of Texas, El Paso, where he also teaches Chicano Studies. The Latina/o Communication Studies Division and La Raza Caucus of the National Communication Association has felicitated Prof. Pérez with the 2019 Córdova-Puchot Scholar of the Year Award for his outstanding scholarship and contributions to his field to include this book that he co-authored with Carlos F. Ortega.

Carlos F. Ortega is Lecturer in Chicano Studies at the University of Texas, El Paso. His research interests include educational policy, Chicano film and music, and the erasure of cultural heritage. He is co-editor of Chicano Studies: Survey and Analysis.

About the Series

Routledge Cultural Heritage and Tourism Series

The Routledge Cultural Heritage and Tourism Series offers a much-needed forum for original, innovative and cutting-edge research. This series is aimed at upper-level undergraduates, researchers and research students, as well as academics and policy-makers. Titles within the series are empirically and/or theoretically informed and explore a range of dynamic, diverse and topical areas, drawing across the humanities and social sciences to offer interdisciplinary perspectives. This series encourages new theoretical perspectives and showcases ground-breaking work that reflects the dynamism and vibrancy of heritage, tourism and cultural studies.

Areas of interest for the series are broad and multidisciplinary, including but not limited to:

  • Industrial heritage
  • Religion and spirituality
  • Pilgrimage
  • Dark tourism
  • Health and heritage
  • Archaeology and tourism
  • Museums
  • Social media and technology
  • Youth and cultural heritage
  • Genealogy and personal heritage
  • Cultural trails
  • Art and public art
  • Heritage cuisine and foodways
  • Intangible heritage
  • Heritage tour management
  • Visitor management and impacts
  • The tourist/visitor experience
  • Souvenirs
  • Cultural tourism and authenticity
  • Cultural parks
  • Conservation and interpretation
  • Heritage politics in tourism
  • Slow tourism, culture and heritage
  • Urban heritage
  • Rural tourism and agriheritage
  • Indigenous people and tourism
  • Ethnicity and tourism
  • Immigration, immigrants and diasporas
  • Language and tourism
  • Heritage tourism planning

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism