Design Thinking for Smaller Enterprise Development: a SOCIETALbyDesign Model for Adaptation to a Digital Age, 1st Edition (Hardback) book cover

Design Thinking for Smaller Enterprise Development

a SOCIETALbyDesign Model for Adaptation to a Digital Age, 1st Edition

By Adina Tarry


152 pages | 9 B/W Illus.

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Hardback: 9780367264406
pub: 2019-10-01
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The book highlights the systemic negative impact of a consumption and profit focussed economy and introduces an original model – SOCIETALByDesing – for an alternative to relentless resource depletion, through an agile, adaptive, people and environment respectful enterprise, which embraces a balanced and holistic purpose to serve people, planet and positive legacy, as the heart of its reason of being.

The book captures the Zeitgeist and concerns of the new Millennium and offers a fresh view on how business can be successful by benefiting the wider society it should serve. The original SOCIETALByDesign Model positions purpose, principles, framework and current techniques for a modern business to utilise and holistically integrate benefits for employees, society and environment thought its products and services. The SOCIETALByDesign Model links purpose and business and synthesises an operating model that can be adopted, adapted and applied by any enterprise wishing to focus on shared prosperity and the good of people and planet instead of profit at any price.

The book is intended for business practitioners such as business founders and owners, angel investors, entrepreneurs, portfolio managers of investment funds, managers and leaders of companies large and small.

It is also helpful for external business and organisation development consultants, mentors, coaches and specialists who provide services and expertise to enterprises design, change and optimisation.

Because the book provides a practitioner’s perspective on business, it can also be useful to students, lecturers and academics.

Table of Contents


About the author


1 Trepidation and anticipation: the dawn of integrated digital technologies in the new millennium

Human evolution and industrial revolutions: the digital age, an age like no other.

The "in-between" digital enterprise.

People on the two sides of the e-commerce coin.

Appraising enterprise needs and balancing contributions.


2 New perspectives on adaptive responses

People at the centre of a new enterprise order and why design thinking is fit for purpose.

Handshakes, interfaces and overlaps: a multi disciplinary and cross functional perspective on applying knowledge to optimise business.

Dealing with change and the ongoing adaptive development of agile digital enterprises.


3 SOCIETALByDesign Model of adaptive enterprise design and development: when embracing what is good for society and planet means doing good business

The architecture of SOCIAETALBy Design Model.

People bring businesses to life: enabling human energy to flow and flourish.

Monitoring what we want to improve.

Helical iterations and agile adaptive transformation.

Concluding with hope and confidence: using what we know to prepare for the unknown.

About the Author

Adina Tarry is an AI & O/D strategist, psychologist, accredited coach, visiting lecturer and author of "Coaching with Careers and AI in Mind". Adina’s consulting practice is informed by international business experience, psychology and cross cultural expertise, academic research, science, technology, and ongoing professional development.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUSINESS & ECONOMICS / Mentoring & Coaching