Design and Technology of Packaging Decoration for the Consumer Market: 1st Edition (Hardback) book cover

Design and Technology of Packaging Decoration for the Consumer Market

1st Edition

Edited by Geoff A. Giles

Blackwell

288 pages

Purchasing Options:$ = USD
Hardback: 9780849305061
pub: 2001-01-08
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$215.00
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Description

Packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colors, typefaces, and images that must support the brand.

Design and Technology of Packaging Decoration for the Consumer Market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package:

  • the printing technologies

  • their relevance to the labeling formats or structural package

  • the application of the label to the structural package

  • the development of artwork

  • the use and impact of labeling on a range of consumer products

  • some legal considerations

    The book concludes with a chapter on future labeling systems.

    The role of the packaging technologist is to ensure that the creative design is translated into a functional representation. The challenge is to have both the design and the execution working in harmony. With an emphasis on technology, this practical handbook will help you achieve this.

  • Table of Contents

    Technical and Commercial Considerations, R. Jesiolowski

    The Printing Processes, P. Steele

    Linking Lithography to Packaging Decoration Formats, P. Steele

    Linking Rotogravure Printing to Packaging Decoration Formats , P. Steele

    Linking Flexographic Printing to Packaging Decoration Formats , J. Anderson

    Linking Screen Printing to Packaging Decoration Formats, J. Anderson

    Design and Manufacture of Labels and Sleeves, P; Steele

    Application of Labels and Sleeves, D. Kaye

    Direct Printing/Decoration on Metal, T A. Turner

    Direct Printing on Glass, A. Hartley

    Selecting Suitable Decoration Formats, A. Emblem and C. Griffin

    Graphic Design and the Launch Process, S. McGuire

    Labelling Legislation and Bar Coding, L. Eve and P. Nutter

    Future Decoration Systems, G. A. Giles

    About the Series

    Sheffield Packaging Technology

    Learn more…

    Subject Categories

    BISAC Subject Codes/Headings:
    TEC012000
    TECHNOLOGY & ENGINEERING / Food Science
    TEC020000
    TECHNOLOGY & ENGINEERING / Manufacturing