Packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer, as well as in carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative care and consideration of the effects of colors, typefaces, and images that must support the brand.
Design and Technology of Packaging Decoration for the Consumer Market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package:
The book concludes with a chapter on future labeling systems.
The role of the packaging technologist is to ensure that the creative design is translated into a functional representation. The challenge is to have both the design and the execution working in harmony. With an emphasis on technology, this practical handbook will help you achieve this.
Table of Contents
Technical and Commercial Considerations, R. Jesiolowski
The Printing Processes, P. Steele
Linking Lithography to Packaging Decoration Formats, P. Steele
Linking Rotogravure Printing to Packaging Decoration Formats , P. Steele
Linking Flexographic Printing to Packaging Decoration Formats , J. Anderson
Linking Screen Printing to Packaging Decoration Formats, J. Anderson
Design and Manufacture of Labels and Sleeves, P; Steele
Application of Labels and Sleeves, D. Kaye
Direct Printing/Decoration on Metal, T A. Turner
Direct Printing on Glass, A. Hartley
Selecting Suitable Decoration Formats, A. Emblem and C. Griffin
Graphic Design and the Launch Process, S. McGuire
Labelling Legislation and Bar Coding, L. Eve and P. Nutter
Future Decoration Systems, G. A. Giles