The principle of personalisation appears in a range of current debates among design professionals, healthcare providers and educationalists about the implications of new technologies and approaches to consumer sovereignty for 'mass' provision. The potential of new technologies implies systems of provision that offer bespoke support to their users, tailoring services and experiences to suit individual needs. The assumption that individual choice automatically increases wellbeing has underlain the re-design of public services. Ubiquitous personalisation in screen-based environments gives individuals the sense that their personality is reflected back at them. Advances in Artificial Intelligence mean our personal intelligent agents have begun to acquire personality. Given its prevalence, it is appropriate to identify the scope of this phenomenon that is altering our relationship to the 'non-human' world.
This book presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and political dimensions through a collection of essays from a range of academic perspectives. The thought-provoking introduction, conclusion and nine chapters present a well-balanced mixture of in-depth literature review and practical examples to deepen our understanding of the consequences of personalisation for our professional and personal lives. Collectively, this book points towards the implications of personalisation for design-led social innovation.
This will be valuable reading for professionals in the design industry and health provision, as well as students of product design, fashion and sociology.
Table of Contents
INTRODUCTION: Design and Personalisation: By a Person or for a Person?
Iryna Kuksa and Tom Fisher
PART ONE: Personalising consumption, retail and digital spaces
1. Personalisation and Fashion Design
2. Making it Mine: Personalising Clothes at Home
Amy Twigger Holroyd
3. Wearable Technology as Personalised Fashion: Empowering or Oppressive?
Part Two: Personalising communication, marketing and manufacture
4. Who is really in control? Pitfalls on the Path to Personalisation and Personality
5. What Will Designers Do when Everyone can be a Designer?
6. The History and Application of Additive Manufacturing for Design Personalisation
Part Three: Personalising health
7. The 4 Ps: Problems in Personalising a Public Service (A Personal View of Personalisation in the NHS)
8. Designing for Personalisation in Predictive and Preventive Medicine
Olga Golubnitschaja, Heinz Lemke, Marko Kapalla and Tony Kent
9. Towards a Person-Centred Approach to Design for Personalisation
Sarah Kettley, Richard Kettley and Rachel Lucas
Conclusion: What Happens Next? Themes and Principles for a Personalised Future
Tom Fisher and Iryna Kuksa
Iryna Kuksa is a Senior Research Fellow in Art and Design at Nottingham Trent University, UK. In her research, Iryna investigates the challenges, and opportunities, encountered by scholars, practitioners and educators in using immersive virtual environments and in applying 3D visualisation as research methodology. Her broad research interests enable her to make creative and inventive connections between various areas of knowledge, identifying exciting research questions and methodologies.
Tom Fisher is a Professor of Art and Design Research in the School of Art and Design at Nottingham Trent University, UK. His academic background combines Art History, Design and Sociology and he has led research funded by the AHRC on industrial heritage, innovation in relation to new textile technologies and for Defra on sustainable clothing. He is a member of the Design Research Society Council and leads the Special Interest Group OPEN (Objects, Practices, Experiences, Networks). His current research seeks to deepen connections between Design and research in the human sciences by focusing on skills in material practices.