1st Edition

Designing Gamified Systems Meaningful Play in Interactive Entertainment, Marketing and Education

By Sari Gilbert Copyright 2016
    334 Pages
    by Routledge

    334 Pages
    by Routledge

    Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems – from cities and corporations to schools and the military. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships.

    Designing Gamified Systems includes:

    • Topics such as gamified system design, behavioral psychology, marketing, business strategy, learning theory and instructional design
    • Interviews with leaders and practitioners in this emerging field who explain how the job of the game designer is being redefined
    • Exercises designed to both encourage big-picture thinking about gamified systems and help you experience and understand the challenges and nuances involved in designing them
    • A companion website (www.gamifiedsystems.com) with additional materials to supplement learning and practice

    Part I: The Foundation

    Chapter 1: Introducing Gamified Systems

    Chapter 2: Building the Spectrum

    Chapter 3: Positive Performance

    Chapter 4: Fun is Learning

    Part II: The Toolbox

    Chapter 5: What is Gamified System (GS) Design?

    Chapter 6: Applying Game Concepts

    Chapter 7: Visualizing Interaction & Information

    Part III: The Field

    Chapter 8: Designing Gamified Systems for Education

    Chapter 9: GS Design for Marketing & Entertainment

    Biography

    Sari Gilbert is a professor in the Interactive and Game Design department at the Savannah College of Art and Design, where she teaches courses and workshops introducing students and professionals to the practice of gamified system design. Gilbert’s twenty years of experience in interactive entertainment include designing and producing the top-selling JumpStart titles and serving as a Senior Producer at Disney Online. She has founded three companies devoted to innovation in the field of interactive entertainment.