Designing Gamified Systems : Meaningful Play in Interactive Entertainment, Marketing and Education book cover
1st Edition

Designing Gamified Systems
Meaningful Play in Interactive Entertainment, Marketing and Education

ISBN 9780415725705
Published September 2, 2015 by Routledge
334 Pages

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Book Description

Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems – from cities and corporations to schools and the military. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships.

Designing Gamified Systems includes:

  • Topics such as gamified system design, behavioral psychology, marketing, business strategy, learning theory and instructional design
  • Interviews with leaders and practitioners in this emerging field who explain how the job of the game designer is being redefined
  • Exercises designed to both encourage big-picture thinking about gamified systems and help you experience and understand the challenges and nuances involved in designing them
  • A companion website ( with additional materials to supplement learning and practice

Table of Contents

Part I: The Foundation

Chapter 1: Introducing Gamified Systems

Chapter 2: Building the Spectrum

Chapter 3: Positive Performance

Chapter 4: Fun is Learning

Part II: The Toolbox

Chapter 5: What is Gamified System (GS) Design?

Chapter 6: Applying Game Concepts

Chapter 7: Visualizing Interaction & Information

Part III: The Field

Chapter 8: Designing Gamified Systems for Education

Chapter 9: GS Design for Marketing & Entertainment

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Sari Gilbert is a professor in the Interactive and Game Design department at the Savannah College of Art and Design, where she teaches courses and workshops introducing students and professionals to the practice of gamified system design. Gilbert’s twenty years of experience in interactive entertainment include designing and producing the top-selling JumpStart titles and serving as a Senior Producer at Disney Online. She has founded three companies devoted to innovation in the field of interactive entertainment.