This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Introduction Metin Kozak, Nazmi Kozak PART I – DESTINATION IMAGE 1. A Study of the Role of Country Image in Destination Image Yin Teng Chew, Siti Aqilah Binte Jahari 2. Lake-destination Image Attributes: A Neural Network Content Analysis Ana Isabel Rodrigues, Antónia Correia, Metin Kozak 3. Literature Creation of Tourist Imaginary Yang Zhang, Yi-Wei Xiao4. Travel Writings and Destination Image Sabrina Meneghello, Federica Montaguti5. Affective component of the destination image: A computerised analysis Estela Marine-Roig, Salvador Anton Clavé PART II – DESTINATION BRANDING 6. Shaping Collaboration in Tourism: Thuggery in a Destination Branding ProcessCarlos Larreategui Nardi, Giuseppe Marzano, Gonzalo Mendieta 7. Revealing Internal Stakeholders’ Perceptions of Developing ‘Brand Alexandria’ Sally Khalil, Osama Ibrahim 8. Rebranding Components towards Developing a Tourism DestinationNurliana Jafar 9. Analysing Destination Readiness for Branding Neda Telišman-Košuta, Neven Ivandić PART III – SUPPORTING ELEMENTS OF DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite Heritage Interpretation Justyna Bąkiewicz, Anna Leask, Paul Baron, Tijana Rakić 11. The Ançã Stone in the Building of a Tourist Destination Rita Gomes, Vivina Carreira 12. Identifying Research Gaps in Medical Tourism Yin Teng Chew, Alan Darmasaputra Koeshendro 13. Destination Experience for Middle-East Tourists Gurel Cetin, Batikan Yasankul, Fusun Istanbullu Dincer PART IV – MODELS OF DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience Relationship Model of Gaming Activity Tang-chung Kan, Joyce Hsiu-yu Chen, Chelsea Su 15. A Review of Life Cycle Models by Plog & Butler from a Marketing Perspective Grace K.S. Ho, Bob McKercher 16. A New Tourism Map for Dubai’s Top Source Market Naeema Alhosani 17. Innovative System Indicators for Islamic Tourism Using C-PEST FactorsNor’Ain Othman, Salamiah A. Jamal 18. Competitiveness of Tourist Destinations and Brazilian StrategyRosana Mazaro, Carlos Alberto Freire Medeiros
Tourism has been the fastest growing industry of the last decade as disposable incomes grew throughout the world. This series highlights state of the art and cutting edge Tourism research in the following areas:
* the management and organization of tourism
* tourism and development
* the benefits and the disadvantages of the effects of tourism