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Digital Consumers
Re-shaping the Information Profession

Edited By

David Nicholas



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ISBN 9781856046510
Published August 30, 2008 by Facet Publishing
240 Pages

 
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Book Description

The information professions - librarianship, archives, publishing and, to some extent, journalism - have been rocked by the digital transition that has led to disintermediation, easy access and massive information choice. Professional skills are increasingly being performed without the necessary context, rationale and understanding. Information now forms a consumer commodity with many diverse information producers engaged in the market. It is generally the lack of recognition of this fact amongst the information professions that explains the difficulties they find themselves in.

There is a need for a new belief system that will help information professionals survive and engage in a ubiquitous information environment, where they are no longer the dominant players, nor, indeed, the suppliers of first choice. The purpose of this thought-provoking book is to provide that overarching vision, built on hard evidence rather than PowerPoint 'puff'.

The authors of the acclaimed CIBER Google Generation study, and an international, cross-sectoral team of contributors has assembled together for this purpose. Key strategic areas covered include:

the digital consumer: an introduction and philosophy

the digital information marketplace and its economics: the end of exclusivity

the e-shopper: the growth of the informed purchaser

the library in the digital age

the psychology of the digital information consumer

the information-seeking behaviour of the digital consumer: case study - the virtual scholar

the Google generation: myths and realities about young people's digital information behaviour

trends in digital information consumption and the future

where do we go from here?

Readership: No information professional or student can afford not to read this far-reaching and important book.

 

Table of Contents

1. The digital consumer: an introduction and philosophy - David Nicholas, Ian Rowlands, Richard Withey and Tom Dobrowolski 2. The digital information marketplace and its economics: the end of exclusivity - Richard Withey 3. The e-shopper: the growth of the informed purchaser - Chris Russell 4. The library in the digital age - Michael Moss 5. The psychology of the digital information consumer - Barrie Gunter 6. The information-seeking behaviour of the digital consumer: case study – the virtual scholar - David Nicholas, Paul Huntington, Hamid R. Jamali and Tom Dobrowolski 7. The ‘Google Generation’ – myths and realities about young people’s digital information behaviour - Peter Williams, Ian Rowlands and Maggie Fieldhouse 8. Trends in digital information consumption and the future - Barrie Gunter 9. Where do we go from here? - David Nicholas.

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