Digital Economy for Customer Benefit and Business Fairness: Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019, 1st Edition (Hardback) book cover

Digital Economy for Customer Benefit and Business Fairness

Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019, 1st Edition

Edited by Grisna Anggadwita, Erni Martini

Routledge

300 pages | 400 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9780367477226
pub: 2020-04-17
Available for pre-order. Item will ship after 17th April 2020
$200.00
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Description

The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunities for global businesses, the rise of industry 4.0 makes competition in the business world more attractive, yet fierce. Opportunities and challenges for business development in industry 4.0 are becoming firm and it also provides businesses the possibility to compete globally. Companies that desire to enter this global competition should pay attention to customer benefits and business fairness in order to achieve sustainability in this digital economy. This proceedings volume contains selected papers from this conference and presents opportunities to communicate and exchange new ideas and experiences. Moreover, the conference provided opportunities, both for the presenters and the participants, to establish research relations, and find global partners for future collaboration.

Table of Contents

Digital-Based Management, Strategy, Economics, Corporate Governance, Industry 4.0

About the Editors

Grisna Anggadwita is a full time lecturer at the Business Management of Telecommunications and Informatics Department, School of Economics and Business, Telkom University, Indonesia. She teaches courses in entrepreneurship, small business management, e-commerce and business processes. Her research interests include entrepreneurial intention, technology management, women entrepreneurship, business incubator, and innovation management. She is an active researcher and published more than 100 articles in leading international and national journals as well as international proceedings.

Erni Martini is a full time lecturer at the Business Management of Telecommunication and Information Department, Faculty of Economic and Business, Telkom University, Indonesia. She teaches courses in marketing management, integrated marketing communication, interpersonal and business communication, and also audience and content. Her research interests are in the marketing field, especially marketing on social media, consumer behavior, consumer behavior in social media, integrated communication in the digital environment, and content analysis. She is an active researcher and published articles in international and national journals and proceedings.

Subject Categories

BISAC Subject Codes/Headings:
BUS018000
BUSINESS & ECONOMICS / Customer Relations
BUS042000
BUSINESS & ECONOMICS / Management Science
BUS069000
BUSINESS & ECONOMICS / Economics / General
BUS083000
BUSINESS & ECONOMICS / Information Management
TEC009020
TECHNOLOGY & ENGINEERING / Civil / General