1st Edition

Digital Economy for Customer Benefit and Business Fairness Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019

Edited By Grisna Anggadwita, Erni Martini Copyright 2020
    228 Pages 400 B/W Illustrations
    by Routledge

    228 Pages 400 B/W Illustrations
    by Routledge

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    The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunities for global businesses, the rise of industry 4.0 makes competition in the business world more attractive, yet fierce. Opportunities and challenges for business development in industry 4.0 are becoming firm and it also provides businesses the possibility to compete globally. Companies that desire to enter this global competition should pay attention to customer benefits and business fairness in order to achieve sustainability in this digital economy. This proceedings volume contains selected papers from this conference and presents opportunities to communicate and exchange new ideas and experiences. Moreover, the conference provided opportunities, both for the presenters and the participants, to establish research relations, and find global partners for future collaboration.

    Android-based fiqh consultation application development
    N.M.G. Fitri, R. Andreswari & M.A. Hasibuan
    The effect of satisfaction using digital innovation results towards employees’ work ethics and  productivity at PT. GSM
    R. Limoa & R. Wahyuningtyas
    Retail in the digital era: Case study of a modern store and a smart store
    A.I. Munandar & S. Khoriyah
    The role of customer online review in the buying decision process of a digital tourism  product: A conceptual framework
    A. Permatasari, S.A. Mapuasari, E. Yuliana & N.F. Ahmad
    The role of status consciousness in determining the millennial generation shopping style
    A. Arisman & D. Risana
    Effect of brand image and brand personality on brand loyalty with brand trust as a mediator
    M.Y. Faridian Wirayat & I. Rachmawati
    Analyzing e-commerce customer experience using text mining: Case study of Paperlust.Co
    A. Alamsyah, D.P. Ramadhani, M.A.A. Saputra & A. Amran
    Measuring supply chain performance in the fabric industry in Cigondewah
    Rr.R.F. Hutami, S.G. Hidayat & S. Dharmoputro
    Analysis of e-payment service quality in Bandung
    E. Azis, M.A. Akbar & M.M.A. Rohandi
    The effect of social media communication on brand awareness and perceived quality of Indihome
    Indrawati & W. Ardhana
    External and internal factors of mobile games adoption in Indonesia
    Indrawati, M.R. Gaffar & S.K.B. Pillai
    Paradoxes of healthcare in Goa
    D. Gaunekar, S.K.B Pillai, J. Castanha & Indrawati
    What constitutes brand loyalty in e-tailing?
    M. Carrasco, N. Talkar, S.K.B. Pillai, J. Castanha & Indrawati
    The effect of social media communication on brand awareness and perceived quality
    Indrawati, W. Ardhana & J. Castanha
    Defining lifestyle, consumer culture, and postmodernism in industry 4.0
    S.O. Emovwodo, L. Andriamalala, B.A. Rizki & K.A. Suwito
    Influencer marketing: Brand awareness and purchase intention on YouTube
    R.E. Rahman & R.D. Astuti
    Strategy formulation to increase the number of citations using concept mapping
    N. Eva & R. Gadang
    The application of supply chain practices for the jeans industry in Cihampelas
    M.R. Farhan, S. Dharmoputra & Rr. R.F. Hutami
    The application of storytelling in public relations strategy: The case of a Hi-tech company
    J.A. Taufiq & M.T Amir
    Transformational leadership in Shariah banking: Case study millennial employee in Bank Syariah Mandiri
    D. Irawan & A.I. Munandar
    Entrepreneurship training and development programs: Entrepreneurs’ perceptions
    K. Omar, M.A.S.A. Halim, Y.M. Yusoff, R. Wahyuningtyas, S.D. Sya’diah & A. Mulyana
    How coworking space impacts innovation: A literature review
    M.T. Amir
    Environment changes and effects to the fashion business
    R. Martiniatin & A. Ghina
    Food and beverages subsector companies valuation, for 2018 projection
    D. Isnaini & D. Rahadian
    Analysis of the influence of compensation and transformational leadership style on employee performance in PT. Finnet Indonesia
    M.T. Hafiz & F.P. Sary
    Analysis of efficiency in telecommunication technology companies in Eastern and South East Asia using analysis data envelopment method
    Suhartoko & P.M. Sitorus
    Indonesia financial sector stock prediction using long short-term memory network algorithm and modeling (Study of Banking in August 2018 LQ45 Index)
    M. Pantagama & B. Rikumahu
    The effect of financial technology, interest rate, and exchange rate towards money supply: An evidence from Indonesia
    K.M. Hati & A. Krisnawati
    Bankruptcy prediction using Altman and Zavgren model in property and real estate registered in Indonesia stock exchange period 2014-2018
    T.T. Gustyana & A. Sipahutar
    The effect of the world markets on Indonesian stock markets post USA and China trade wars
    W. Aminah & W. Utama
    Social network analysis in digital marketing company business ecosystem
    A.R. Putra & S. Noviaristanti
    How social media impact digital entrepreneurial intention among private university students in Bandung city (Telkom University, Widyatama University, and Parahyangan Catholic University)
    E. Yuliana, S.A. Sakinah & A. Permatasari
    The relevance of entrepreneurship learning processes towards technopreneur competencies within higher education institutions
    M. Rosyadhi & A. Ghina
    Efficiency measurement of metal and mineral mining sector companies listed on the Indonesia stock exchange (IDX): Data envelopment analysis approach
    W. Widodo & D. Rahadian
    The effect of return on equity, earning per share, and price earning ratio on stock price(case study of plastic and packaging subsector companies listed on the Indonesia stock exchange 2012–2016)
    H. Hendratno & S. Agustina
    Author index


    Grisna Anggadwita is a full time lecturer at the Business Management of Telecommunications and Informatics Department, School of Economics and Business, Telkom University, Indonesia. She teaches courses in entrepreneurship, small business management, e-commerce and business processes. Her research interests include entrepreneurial intention, technology management, women entrepreneurship, business incubator, and innovation management. She is an active researcher and published more than 100 articles in leading international and national journals as well as international proceedings.

    Erni Martini is a full time lecturer at the Business Management of Telecommunication and Information Department, Faculty of Economic and Business, Telkom University, Indonesia. She teaches courses in marketing management, integrated marketing communication, interpersonal and business communication, and also audience and content. Her research interests are in the marketing field, especially marketing on social media, consumer behavior, consumer behavior in social media, integrated communication in the digital environment, and content analysis. She is an active researcher and published articles in international and national journals and proceedings.