1st Edition
Digital Transformation in the Cultural and Creative Industries Production, Consumption and Entrepreneurship in the Digital and Sharing Economy
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon.
With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise.
Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.
Foreword
William J. Byrnes
1. Digital Transformation in the Cultural and Creative Sectors
Marta Massi, Marilena Vecco & Yi Lin
Part 1: Museums
2. The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition
Antonella Carù, Piergiacomo Mion Dalle Carbonare, Maria Carmela Ostillio and Chiara Piancatelli
3. From the Artwork to the Museum: Gamification as an instrument of art
Elena Di Raddo
4. Museums and the Digital Revolution: Gaming as an audience development tool
Ludovico Solima
5. The Changing Face of Museum Tour Guides: How to raise audience interest and engagement through digital technology
Luca Pirolo & Luigi Nasta
Part 2: Cultural Heritage
6. Are Investments in the Digital Transformation of Cultural Heritage Effective? A program evaluation approach
Marilena Vecco and Andrej Srakar
7. Crowdsourcing the Digital Transformation of Heritage
Trilce Navarrete
Part 3: Creative Industries
8. Digital Music (R)evolution: Disruption through digital transformation in the music industry
Lorenzo Mizzau
9. Digital Participation and Audience Enlargement in Classical and Popular Music in Spain
Juan D. Montoro-Pons and Manuel Cuadrado-Garcia
10. Has Digital Transformation Impacted Gender Imbalance in Italian cinema? A data analysis of creative clusters 2004-2016
Mariagrazia Fanchi and Matteo Tarantino
11. Heritage, Luxury Fashion Brands and Digital Storytelling: A content analysis on the web communication of the top thirty luxury fashion holdings
Giada Mainolfi
Part 4: Digital Tools for the Arts
12. Cultural Heritage on Social Media: The case of the National Museum Science and Technology Leonardo da Vinci in Milan
Lala Hu and Mirko Olivieri
13. Digital Workers, Wellbeing and Networking: The case of transformational festivals and the importance of co-creation
Grant Hall, Raman Voranau & Ruth Rentschler
14. The Impact of Digital Transformation on Fundraising for the Arts
Alex Turrini, B. Kathleen Gallagher and Marta Massi
Afterword
François Colbert
Biography
Marta Massi is Assistant Professor, Brandon University, Canada.
Marilena Vecco is Professor of Entrepreneurship at Burgundy School of Business, France and Professor Associated to the Carmelle and Rémi Marcoux Chair in Arts Management, HEC Montréal, Canada.
Yi Lin is Professor of Arts Management at the School of Arts and Director of the National Centre for Research into Intercultural Communication of Arts, at Peking University, China.
