Digitization of Economy and Society : Emerging Paradigms book cover
1st Edition

Digitization of Economy and Society
Emerging Paradigms

  • Available for pre-order. Item will ship after October 1, 2021
ISBN 9781774630280
October 1, 2021 Forthcoming by Apple Academic Press
322 Pages 9 Color & 18 B/W Illustrations

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Book Description

This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations, with the pace of technological change exacerbating the challenges. New technological innovations are creating new opportunities as well as new challenges. Digitization of Economy and Society: Emerging Paradigms considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments.

The book explores digital social trends, digital marketing and the service industry as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more.

This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization. The chapters in this book will surely provide valuable understanding to both social scientists and policymakers interested in the subject.

Table of Contents


1. Impact of Social Networking Sites in the Construction of Masculinity: A Sociological Study of High School Boys of Kolkata

Madhurima Dasgupta

2. Digital Transformation and Its Impact: An Analytical Study

Jayanta Kumar Behera

3. Virtual Connections: Friendship Relationships in the Cyber Age

Ananya Chatterjee

4. Digital Self: Men and Women Motorcyclists ‘Doing Gender’ Through Social Networking Sites

Sukanya Pal

5. E-Governance: Impact on Society

Chaitali Guha Sinha


6. Digital Marketing in Today’s Privacy-Conscious World

Rahul Singh

7. A Strategic Analysis of the Rise and Fall of Uber in the Private Urban Transport Business in the Metropolitan Area of Guadalajara

José G. Vargas-Hernández


8. Impact of Digitalization on Pedagogical Innovation and Changing Work Life of a University Teaching Professional in West Bengal

Pujasree Chatterjee

9. Career Choice: A Critical Study in the Age of Digitalization

Sanchari De

10. Analyzing Digital Media Public Service Advertisements on Health and Hygiene: A Rural Indian Scenario

Sharmila Kayal, Ruma Saha, and Sayak Pal

11. Technology Usage and Loneliness Among Older Adults

Trisha Bakshi

12. Technology in Language Classrooms of India: Decoding Digital Learning and Dynamics of Context and Curriculum

Debanjali Roy and Tanmoy Putatunda

13. Electronic Customer Relationship Management (ECRM)

Debastuti Dasgupta and Alok Kumar Sahai

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Sudeshna Basu Mukherjee, PhD, is a Professor and an alumnus of the Department of Sociology at the University of Calcutta, India. She has been associated with the academic field for over three decades. She has been teaching in the department since 1995. Her fields of knowledge dissemination are sociological theory, research methodology, sociology of organization, and sociology of aging. Her areas of research interest are aging; intergenerational alliances; stress of the sandwich generation; women’s empowerment; micro, small, and medium enterprises (MSMEs); and health-seeking behavior, among others. She completed an interdisciplinary PhD at the University of Calcutta in Applied Psychology and has experience of research and completion of major projects under aegis of the University Grants Commission of India, Indian Council of Social Science Research, and Asiatic Society. Her ongoing research concerns are related to socio-economic and cultural transformations among women and youth; state diaspora formation and integrative assimilation through self-help group initiatives; sustainable economic, social, and political empowerment of women through MSMEs; strategic learning from South & Southeast Asia; and tribal reproductive health behavior and health seeking activities of tribes. Dr. Basu Mukherjee has to her credit several papers in both national and international publications and a book titled Innovative Work Behavior and Global Challenges for Managers: Innovative Work Behaviour and the Role of Human Resource. Her chapter "Family, Marriage, and Sexuality: Valuable Insights on 21st Century Youth" was published in the Handbook of the Sociology of Youth in BRICS Countries. Her recent publication "Elderly health care: diverse cultural implication" appeared in the journal Asian Ethnicity. She has also been associated as a reviewer with Sage Open for a long time.

Saheli Guha Neogi Ghatak, PhD, is an Assistant Professor of the Department of Sociology, School of Liberal Arts and Culture Studies at Adamas University, West Bengal, India. Her degrees include PhD, MA (Sociology), MSW, and MLIS. She has six years of teaching experience at the under- and postgraduate levels and five years of research experience. She is presently guiding several research scholars. She has published over 12 research papers in national and international peer-reviewed journals and book chapters, and she has presented research papers at more than 25 national and international seminars/conferences. She was invited as a guest researcher by the University of Copenhagen, Denmark, and invited as chairperson of an international conference in Bangladesh. Dr. Ghatak is a life member of the Indian Sociological Society.

Nilanjan Ray, PhD, is an Associate Professor of Marketing Management at Adamas University in the School of Management, West Bengal, India. He has 10 years teaching experience at the university level and six years of research experience. He has guided over 50 postgraduate student projects. Dr. Ray has published over 60 research papers in national and international refereed, peer-reviewed journals and proceedings and has edited eight research handbooks published by Springer, IGI-Global USA, and Apple Academic Publisher/CRC Press. He is also a reviewer for the Tourism Management Journal of Service Marketing, Journal of Business and Economics, and Research Journal of Business and Management Accounting. He is an editorial board member of several journals as well. He has also chaired a technical session at the IJAS Conference 2012 at Harvard University, USA. Dr. Ray is a life member of the International Business Studies Academia and a fellow member of the Institute of Research Engineers and the Doctors Universal Association of Arts and Management Professionals (UAAMP), New York, USA. Dr. Ray obtained a certified Accredited Management Teacher Award from All India Management Association, New Delhi, India