Discourses of Perfection
Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines
This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished.
The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines’ content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry.
This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.
Table of Contents
1. Creating and selling the malleable body 2. Cosmetic procedures 3. Methodology and project 4. Cosmetic procedures and beauty products/services in editorials and advertising 5. Cosmetic procedures and beauty products/services in advertising – General 6. Cosmetic procedures and beauty products/services in advertising – Medical and commercial aspects 7. Blurring boundaries 8. Negotiating masculinities in the beauty market 9. Concluding remarks
Anne-Mette Hermans is Lecturer in Media and Communication at the Erasmus University Rotterdam, the Netherlands.