Do the Right Thing: The Practical Guide to Corporate Social Responsibility, 1st Edition (e-Book) book cover

Do the Right Thing

The Practical Guide to Corporate Social Responsibility, 1st Edition

By Stephen Asbury, Richard Ball


144 pages

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eBook (VitalSource) : 9781315538532
pub: 2016-09-17
from $24.98

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This is a reprint of ISBN 978-0-901-357-42-7

'Corporate social responsibility' has been around as a recognised discipline for decades - but how many people really understand what it's all about, and how it can benefit their business?

Do the right thing is unlike any other book on this complex subject. Forget baffling jargon and complicated theory. This book will help you get to grips with improving your organisation's environmental management, sustainability, health and safety and trading ethics with straightforward guidance and tips. You'll understand the basics, recognise the benefits and get ready to put principles into practice from day one.

This books is a must if you work in:

  • health and safety
  • environmental management
  • quality
  • HR
  • risk
  • insurance
  • a senior management role in a commercial, public, charity or voluntary organisation.

Read this book and you will:

  • develop a clear understanding of how to combine business competitiveness with social responsibility
  • get real world examples with case studies on companies from Body Shop to BP
  • recognise how your organisation will benefit - bottom line and brand - with a business case for every set of CSR actions
  • get a ready-made information network with links to essential online resources
  • be able to check your understanding and stretch your working knowledge with 20 'Test your thinking' exercises

Table of Contents

Foreword, Acknowledgements, About the authors, Introduction, 1. CSR in context, 2. The evolution of CSR, 3. The appetite for CSR, 4. Stakeholder expectations, 5. Benefits for organisations, 6. Reporting and verifying, 7. The case against CSR, 8. Issues in the supply chain, 9. Personal social responsibility, 10. London 2012 - CSR in the future, Appendix 1 - 100 CSR actions, Appendix 2 - Sample CSR policy, References, Bibliography, Websites to watch, Index

About the Authors

The authors, Stephen Asbury and Richard Ball, have nearly 40 years' experience between them working in corporate social responsibility. They have helped sectors including food and drink, leisure, events, oil and gas, rail, local authority, defence and F1 motorsport to get the best out of CSR.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Workplace Culture