© 2014 – Routledge
The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyse data, and write up the results, while learning to read and interpret excerpts from published research. It combines statistics and survey research methods in a single book.
Preface 1. Why Do We Do Research 2. Finding Ideas to Research 3. Designing Research: Concepts, Hypotheses, and Measurement 4. Developing a Questionnaire 5. Sampling 6. Presenting Data: Descriptive Statistics 7. Analyzing Data: Bivariate Relationships 8. Analyzing Data: Comparing Means 9. Analyzing Data: Multiple Variables 10. Presenting Results, Making Conclusions, and Writing Reports Appendix References Index
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