Elderly Consumers and Retail Sales Personnel : Examining Knowledge, Attitudes and Retail Service Satisfaction book cover
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Elderly Consumers and Retail Sales Personnel
Examining Knowledge, Attitudes and Retail Service Satisfaction



ISBN 9781003249245
Published October 28, 2021 by Garland Science
148 Pages

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Book Description

Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.

Table of Contents

Chapter I. Introduction Chapter II. Review of Literature Chapter III. Methodology Chapter IV. Data Analysis and Results Chapter V. Discussion

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Author(s)

Biography

Julie Johnson-Hillery, Jikyeong Kang