Enterprise 2.0: Social Networking Tools to Transform Your Organization, 1st Edition (Hardback) book cover

Enterprise 2.0

Social Networking Tools to Transform Your Organization, 1st Edition

By Jessica Keyes

Auerbach Publications

425 pages | 34 B/W Illus.

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Hardback: 9781439880432
pub: 2012-08-08
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Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable.

Examining organizations and their social activities,Enterprise 2.0: Social Networking Tools to Transform Your Organization considers the complete spectrum of social media and social activities available to your business. It not only offers a hands-on, practical assessment of "what to do," but also "how to do it." Demonstrating how to utilize social networking within diverse functional areas, the book:

  • Describes the functions of social networking in the context of today's enterprise
  • Details how to make the best use of blogs, discussion boards, and workspaces in an organizational setting
  • Supplies a complete discussion on how to prepare staff for social enterprising
  • Explains how to measure and manage social networking

This book includes discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management. It describes the utility and role of social networking on a department by department basis, explains how to integrate social enterprising with knowledge management, and supplies helpful insights into legal, performance, and measurement issues. Touching on key security and privacy issues, the book clearly illustrates how social networking and E 2.0 can help improve risk management in your organization.

Table of Contents

The Human Side of Technology

Rise of the Modern Internet

Technology Becomes an Extension of Ourselves

Why We Use the Web

The Changed Nature of Work

The Technologically Enabled Worker

Key Point

The Social Enterprising Environment

The Social Network

The Enterprise Social Network

Collaborative Applications

Key Point


Web 2 to Enterprise 2

Tools That Provide Networking Capabilities

Wikis in Action

Meaning-Based Computing

Semantic Web

Virtual Worlds

Knowledge Management Tools


Key Point


Managing Knowledge through Social Enterprising

The Knowledge Worker

Knowledge Management and Knowledge Sharing

Cross-Cultural Differences

Organizational Culture’s Effect on Knowledge Sharing

IT Support’s Effect on Knowledge Sharing

Techniques for Promoting Knowledge Sharing

Worker Study

Recommendations for Making It Work

Key Point

Data of Social Enterprising

Intelligent Systems

Semantic Standards

Enterprise Information Management

Content Management System (CMS)

Document Management Systems/Electronic Document

Management Systems

Digital Asset Management

Data Mining

Key Point


People Prep

A Question of Productivity

Social-Based Creativity Development

Communications and Group Productivity

Promoting Collaboration

Verbal Cues

Best Practices

Expert Interviews

Job Aids

Knowledge Fairs

Knowledge Maps and Inventories

Learning Games

Lessons Learned Debriefings


Key Point

Business Process Social Enterprising

Marketing to the Masses

Virtual Trade Shows

Public Relations

Marketing Control

Social Marketing

Risk Management

Risk Avoidance

Project Management


Collaborative Development Environments (CDEs)

Retrofitting a Methodology to Incorporate Social Networking

Key Point

Social Performance Measurement and Management

Adopting the Balanced Scorecard

Attributes of Successful Project Management Measurement Systems

Measuring Project Portfolio Management

Project Management Process Maturity Model (PM)2 and Collaboration

Key Point


Mobile Social Enterprising

Pervasive (Ubiquitous) Computing


Mobile Social Networking

Software Platforms


Key Point


Legal, Privacy, and Security Issues

Website Legal Issues

Developing Your ePolicy

Security Issues

Web Server Security

Protecting Mobile Devices

Key Point

Appendix A—Social Networking Tools

Appendix B—Community of Practice Practitioner’s Guide

Appendix C—Knowledge Discovery Techniques

Appendix D—Staff Competency Survey

Appendix E—Behavioral Competencies

Appendix F—Balanced Scorecard Metrics

Appendix G—Glossary

Appendix H—Worker Study Results

Appendix I—Computer Use Policy

Appendix J—Best Practices Security Checklist


About the Author

Jessica Keyes is president of New Art Technologies, Inc., a high-technology and management consultancy and development firm started in New York in 1989.

Keyes has given seminars for such prestigious universities as Carnegie Mellon, Boston University, University of Illinois, James Madison University, and San Francisco State University. She is a frequent keynote speaker on the topics of competitive strategy and productivity and quality. She is former advisor for DataPro, McGraw-Hill’s computer research arm, as well as a member of the Sprint Business Council. Keyes is also a founding board of director member of the New York Software Industry Association. She completed a 2-year term on the Mayor of New York City’s Small Business Advisory Council. She currently facilitates doctoral and other courses for the University of Phoenix and is a member of the Faculty Council for the College of Information Systems and Technology. She has been the editor for WGL’s Handbook of eBusinessand CRC Press’s Systems Development Management and Information Management.

Prior to founding New Art, Keyes was managing director of R&D for the New York Stock Exchange and has been an officer with Swiss Bank Co. and Banker’s Trust, both in New York City. She holds a master’s degree in business administration degree from New York University, and a doctorate in management. A noted columnist and correspondent with over 200 articles published, Keyes is the author of the following books:

The New Intelligence: AI in Financial Services(HarperBusiness, 1990)

The Handbook of Expert Systems in Manufacturing(McGraw-Hill, 1991)

Infotrends: The Competitive Use of Information(McGraw-Hill, 1992)

The Software Engineering Productivity Handbook(McGraw-Hill, 1993)

The Handbook of Multimedia(McGraw-Hill, 1994)

The Productivity Paradox(McGraw-Hill, 1994)

Technology Trendlines (Van Nostrand Reinhold, 1995)

How to Be a Successful Internet Consultant(McGraw-Hill, 1997)

Webcasting (McGraw-Hill, 1997)

Datacasting(McGraw-Hill, 1997)

The Handbook of Technology in Financial Services(Auerbach, 1998)

The Handbook of Internet Management(Auerbach, 1999)

The Handbook of eBusiness(Warren, Gorham, & Lamont, 2000)

The Ultimate Internet Sourcebook(Amacom, 2001)

How to Be a Successful Internet Consultant, Second Ed. (Amacom, 2002)

Software Engineering Handbook(Auerbach, 2002)

Real World Configuration Management(Auerbach, 2003)

Balanced Scorecard(Auerbach, 2005)

Knowledge Management, Business Intelligence, and Content Management: The IT Practitioner’s Guide(Auerbach, 2006)

X Internet: The Executable and Extendable Internet(Auerbach, 2007)

Leading IT Projects: The IT Manager’s Guide(Auerbach, 2008)

Marketing IT Products and Services(Auerbach, 2009)

Implementing the Project Management Balanced Scorecard(Auerbach, 2010)

Social Software Engineering: Development and Collaboration with Social Networking(Auerbach, 2011)

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Project Management
COMPUTERS / Information Technology