Enterprise: Entrepreneurship and Innovation: Skills and Resources for Entrepreneurship and Innovation, 1st Edition (Paperback) book cover

Enterprise: Entrepreneurship and Innovation

Skills and Resources for Entrepreneurship and Innovation, 1st Edition

By Robin Lowe, Sue Marriott

Routledge

472 pages

Purchasing Options:$ = USD
Paperback: 9780750669207
pub: 2006-05-02
SAVE ~$13.19
$65.95
$52.76
x
Hardback: 9781138423794
pub: 2017-07-03
SAVE ~$41.00
$205.00
$164.00
x
eBook (VitalSource) : 9780080492650
pub: 2012-06-25
from $32.98


FREE Standard Shipping!

Description

Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour.

Helpful text features include case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in ‘real life’. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.

After completing the book, readers will understand how to acquire the entrepreneur’s skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.

Table of Contents

Part 1: Concepts; 1 What is enterprise and where do we find it?; 2 What entrepreneurs are like and what they do; 3 Innovation and its management; 4 Learning, decision-making and leadership; Part 2: Contexts; 5 The personal enterprise environment; 6 The enterprise environment and the entrepreneurial response; 7 The social, public and not-for-profit context; 8 Multicultural entrepreneurship; Part 3: Commercialisation; 9 Opportunity identification and solution development; 10 Enterprise planning and risk management; 11 Getting started: creating the organisation, obtaining resources and reaching break even; 12 Enterprise strategies and fast growth

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS025000
BUSINESS & ECONOMICS / Entrepreneurship
BUS041000
BUSINESS & ECONOMICS / Management
BUS060000
BUSINESS & ECONOMICS / Small Business