252 pages | 13 B/W Illus.
Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses' competitiveness and consumer behavior towards a more value-focused business in general.
This ground-breaking book integrates entrepreneurship and empowerment into one central theme, drawing on research from both the social sciences (innovation, entrepreneurship, empowerment and activism) and the humanities (participatory culture, user-generated designs, creative networks). Enterprising Initiatives expands the definition of entrepreneurship beyond a primarily economic profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Beyond social entrepreneurship, it explores a broad range of individual, collective and cooperative citizen initiatives under the umbrella of enterprising action.
This innovative approach will be of great interest to scholars in entrepreneurship, social entrepreneurship, cultural entrepreneurship, cultural studies, and consumer culture, as well as for policy makers in public and local government, regional development and cultural event management.
'This stimulating collection releases enterprise and entrepreneurial initiative from their location in tired narratives of progress and worn-out ‘business as usual’/ ‘growth is good’ mantras. In a range of unexpected sites we are shown how intense events and collaborative experience are at the dynamic centre of performative and transformative processes that are widening our vision of economy and making new worlds.' - Katherine Gibson, Professor, Institute for Culture and Society, University of Western Sydney, Australia
1. Introduction: Entrepreneurship, Cultural Studies & Transformative Practice Part I: Staging Capitalism 2. Can Flatpacks Save the World? Transforming CSR to Sustainability 3. Re-enchanting the Orange Feeling: Challenging the ideological heritage of a rock festival in virtual communities 4. Wishful making–eventmaking strategies in contemporary culture Part II: Producing co-creation & empowerment 5. Turning participation around: Citizens’ initiatives and their Strategies 6. Do-It-Yourself urbanism and the (re-)claiming of culture as a catalyst of urban transformation 7. Sandpit Urbanism 8. The ill blogger as social entrepreneur Part III Enterprising Learning and Design 9. Mundane Entrepreneurship 10. Momentary Perspectives in Entrepreneurial Learning 11. Entrepreneurial Education in the Process of Social Transformation: Challenges and Perspectives 12. Work Arounds and National Imperatives – Designing Culture as Practice and Policy 13. Towards an Experience-oriented Design Agenda
This series extends the meaning and scope of entrepreneurship by capturing new research and enquiry on economic, social, cultural and personal value creation. Entrepreneurship as value creation represents the endeavours of innovative people and organisations in creative environments that open up opportunities for developing new products, new services, new firms and new forms of policy making in different environments seeking sustainable economic growth and social development. In setting this objective the series includes books which cover a diverse range of conceptual, empirical and scholarly topics that both inform the field and push the boundaries of entrepreneurship.