1st Edition

Entrepreneurial Marketing and International New Ventures
Antecedents, Elements and Outcomes




ISBN 9780367456399
Published April 15, 2020 by Routledge
208 Pages 18 B/W Illustrations

USD $155.00

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Book Description

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.

The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.

It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.

Table of Contents

Introduction

1. The entrepreneurial marketing concept and instant internationalization of firms

Izabela Kowalik

2. Entrepreneurial marketing components and the concept’s role in internationalization of SMEs, a three-country study

Lidia Danik

3. Antecedents of entrepreneurial marketing, a conceptual framework

Ewa Baranowska-Prokop and Elżbieta Duliniec

4. Entrepreneurial marketing orientation of international new ventures and gradually internationalized SMEs, a quantitative analysis

Izabela Kowalik and Agnieszka Pleśniak

5. Antecedents of entrepreneurial marketing, an empirical assessment

Izabela Kowalik and Agnieszka Pleśniak

6. Consequences of entrepreneurial marketing, an empirical assessment

Tomasz Sikora

7. International entrepreneurial marketing in the context of transition and mature markets

Izabela Kowalik, Lidia Danik and Elena Pawęta

Appendix I. The standardized error of estimation

Appendix II. Case studies

Case study 1. Network relationships of Italian luxury furniture producer

Lidia Danik and Giorgia Masili

Case study 2. P.P.H.U "Adamczyk"

Katarzyna Kowalska

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Editor(s)

Biography

Izabela Kowalik is an Associate Professor at the Department of International Marketing, Warsaw School of Economics, Poland.