1st Edition

Entrepreneurial Marketing and International New Ventures Antecedents, Elements and Outcomes

Edited By Izabela Kowalik Copyright 2020
    208 Pages 18 B/W Illustrations
    by Routledge

    208 Pages 18 B/W Illustrations
    by Routledge

    The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.

    The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.

    It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.


    1. The entrepreneurial marketing concept and instant internationalization of firms

    Izabela Kowalik

    2. Entrepreneurial marketing components and the concept’s role in internationalization of SMEs, a three-country study

    Lidia Danik

    3. Antecedents of entrepreneurial marketing, a conceptual framework

    Ewa Baranowska-Prokop and Elzbieta Duliniec

    4. Entrepreneurial marketing orientation of international new ventures and gradually internationalized SMEs, a quantitative analysis

    Izabela Kowalik and Agnieszka Plesniak

    5. Antecedents of entrepreneurial marketing, an empirical assessment

    Izabela Kowalik and Agnieszka Plesniak

    6. Consequences of entrepreneurial marketing, an empirical assessment

    Tomasz Sikora

    7. International entrepreneurial marketing in the context of transition and mature markets

    Izabela Kowalik, Lidia Danik and Elena Paweta

    Appendix I. The standardized error of estimation

    Appendix II. Case studies

    Case study 1. Network relationships of Italian luxury furniture producer

    Lidia Danik and Giorgia Masili

    Case study 2. P.P.H.U "Adamczyk"

    Katarzyna Kowalska


    Izabela Kowalik is an Associate Professor at the Department of International Marketing, Warsaw School of Economics, Poland.