464 pages | 90 Color Illus.
As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurial New Venture Skills continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees.
Focusing on the entrepreneurial start-up process, the third edition of Entrepreneurial New Venture Skills takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include:
Featuring pedagogical tools like review questions and learning outcomes, and a full companion website that expands upon skill development and offers instructor resources, the third edition of Entrepreneurial New Venture Skills is the perfect resource for instructors and students of entrepreneurship.
"As the importance of the entrepreneurial mindset moves to the forefront in today’s global business world, Entrepreneurial New Venture Skills provides a comprehensive examination of the entrepreneurial process, guiding students toward this entrepreneurial mindset. Lussier, Corman, and Kimball deliver dynamic, relevant company examples that offer significant relevancy to both business and non-business majors, enhancing critical thinking and engaging students in the entrepreneurial process." - Dr. Darlene Jaffke, Assistant Professor of Entrepreneurship, Lake Forest College, USA
PART I: Selecting the New Venture 1. What’s Entrepreneurship About? Do You Want to Start a New Business Venture? 2. New Venture Options: Do You Want to Start a New Business, Buy One, or be a Franchisee or Corporate Entrepreneur? 3. What Business? How Do You Find Opportunities and Develop a Business Model? 4. How do You assess the Chances of Venture Success? Feasibility Analysis and Protecting the Business Model Legally PART II: Planning the New Venture 5. Business Planning: What’s Your Legal Form and Strategy? 6. The Marketing Plan: Who are Your Customers? 7. The Location and Layout Plan: What Facilities do You Need? 8. The Operations Plan: How will You Make the Product? 9. The Human Resource Plan: How do You Build the New Venture Team? 10. The Finance Plan: How much Money do You Need? PART III – Financing and Controlling the New Venture 11. Sources of Funds: Where do You get the Money? 12. Controls: How do You Keep the New Venture on Track? Appendix A - Where can You Get Help? Sources of Domestic and Global Assistance. Appendix B – The Business Plan Example