Entrepreneurial journalism in greater China and Southeast Asia Case Studies and Tools for Media Professionals
Exploring startup journalism and digital media platform trends in China, Taiwan and Southeast Asia, this book offers a practical insight into how to launch and run successful news operations as digitisation spreads through the region.
Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today.
Entrepreneurial journalism in greater China and Southeast Asia is an invaluable resource for both students and professionals interested in new media, startups and the Asian media market.
1. What is entrepreneurial journalism? 2. Finding your startup niche 3. Set-up and funding options 4. Technology 5. Marketing your startup 6. Content and operation 7. Growing your business 8. The law and ethical issues of entrepreneurial journalism in Asia 9. Conclusion