Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers.
Each chapter provides a clear guide to the conceptual and practical elements that characterise entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance.
Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.
"It is a literary work that approaches entrepreneurship and innovation with consistency, timeliness, density, and robust foundation. It will be essential for teachers, students and practical executives" — José Edson Lara, University Professor in Master's and Doctoral Programs and CEO, Fundação Pedro Leopoldo, Brazil
"This well-structured book places entrepreneurship in a global context, by emphasizing the environment where modern organizations operate, and training the reader to seek opportunities and building a business to solve emerging needs." — Henrik Totterman, Hult International Business School
Introduction Part I. The Environment and Entrepreneurship 1. Entrepreneurship and Development in the Era of Globalization 2. Cultural Context and Development 3. Technology and Communications Part II. Individual Characteristics and Training 4. Personality, Experience, and Training 5. Creativity and Innovation Part III. The Organization 6. Institutions, Governance, and Strategy 7. Ethics and Corporate Social Responsibility Part IV. Process 8. Marketing Technology, and Entrepreneurship 9. Financing Opportunities and Challenges 10. Essentials of Bookkeeping