Entrepreneurship in Tourism: 1st Edition (Paperback) book cover

Entrepreneurship in Tourism

1st Edition

By Andreas Walmsley

Routledge

238 pages | 14 Color Illus.

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Description

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.

This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.

Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

Table of Contents

1 Entrepreneurship in tourism: an introduction

2 Conceptual foundations of entrepreneurship

3 Innovation

4 Initial steps: the role of the business plan

5 Marketing

6 From birth to growth

7 Entrepreneurship and employment

8 Strategy and entrepreneurship

9 Social entrepreneurship in tourism

10 Public policy and entrepreneurship in tourism

11 Contemporary issues in entrepreneurship research

12 Conclusion

About the Author

Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.

Subject Categories

BISAC Subject Codes/Headings:
TRV000000
TRAVEL / General