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1st Edition

Entrepreneurship in Tourism





ISBN 9781138048775
Published December 13, 2018 by Routledge
238 Pages - 14 Color Illustrations

 
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Book Description

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.

This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.

Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

Table of Contents

1 Entrepreneurship in tourism: an introduction

2 Conceptual foundations of entrepreneurship

3 Innovation

4 Initial steps: the role of the business plan

5 Marketing

6 From birth to growth

7 Entrepreneurship and employment

8 Strategy and entrepreneurship

9 Social entrepreneurship in tourism

10 Public policy and entrepreneurship in tourism

11 Contemporary issues in entrepreneurship research

12 Conclusion

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Author(s)

Biography

Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.

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