Environmental Risk Communication : Principles and Practices for Industry book cover
1st Edition

Environmental Risk Communication
Principles and Practices for Industry

ISBN 9781566704908
Published September 28, 1999 by CRC Press
176 Pages

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Book Description

A public meeting with angry residents and eager reporters is a common feature on the local news. Whether addressing environmental, or other issues, the experience for the board members, consultants, and specialists at these meetings ranges from uncomfortable to nightmarish. The issues discussed in these meetings usually stem from years of community disappointment, mistrust, fears, factions, political or social positioning, or all of the above.
Industry faces a labyrinth of environmental and business regulations, and unique challenges in dealing with the public and the media. Environmental Risk Communication serves as a guide to understanding and complying with the Federal Risk Management Program and applying risk management and communication principles to daily plant operations. This book also helps Risk Management Plan (RMP) facilities successfully meet the new Federal requirements for public disclosure of RMP offsite consequence analysis results and provides techniques for communicating effectively during environmental emergencies.
Written in a straight-forward, no-nonsense style the book presents concise informative chapters, flow diagrams, checklists, and a thorough index. The authors present step-by-step instruction on developing a principled plan of action that generates open communications. CEOs, Corporate Communications Specialists, Plant Managers, Environmental Compliance Supervisors, Health and Safety Officers, Environmental Scientists and Engineers, and Consultants will benefit from Environmental Risk Communication.


Table of Contents

Foreword: Operating and Communicating a Risky Business
Public Perception and the Communication Challenges of Modern Industry
Risks Inherent in Modern Industrial Operations
Developing a Principled Plan of Action
Step 1: Operating Legally and Ethically
Compliance With All Regulations
ODOR - Another Nasty Four-Letter Word
Fair and Just Operating Practices
Crisis Communication Planning
Life Cycle of an Emergency
Four Major Elements of Disaster Planning
Defining a Crisis
Step 2: Educating Employees on Benefits and Risks
Why Are You in Business, Anyway?
Determining and Communicating the Health, Safety, and Environmental Risks
Pollution Prevention and Risk Reduction
The Government - Here to Help You
"Demanufacturing", Industrial Ecology and Life-Cycle Analysis
Step 3: Listening and Responding to the Public
Identifying and Communicating with Stakeholders
"All You Need to Determine Risk is a Ruler"
Establishing a Community Advisory Panel
Submitting to Independent Reviews
Additional Suggestions
What About Activists?
First Responders and Local Emergency Planning Committees
Public Information Officers
Step 4: Disseminating Information to the Media
Environmental Reporting in America
The News Business
What is News?
Disseminating Information to the Media
Who Should Speak
Who Will Arrive First?
Gathering and Evaluating Information
Guidelines for Successful News Media Interviews
Tips From Behind the Camera
Speedy Release of Information
Real-World Examples
Fallout From TMI
The Cement Kiln as Waste Incinerator
Turning the Tide at WTI
Decommissioning a B&W Nuclear Facility
Planning for the Worst: Risk Communication and the Federal Risk Management Program
Understanding the Risk Management Program
The "Big Picture"
Applying Risk Communication Principles
Working Together for a Safer Community
Appendix A: State Pollution Prevention Offices
Appendix B: Suggested Readings for Environmental Perspective
Appendix C: Federal and State Emergency Management Offices
Appendix D: Risk Management Plan (RMP) Form
Appendix E: Example of "Air-Dispersion Modeling" Fact Sheet
Appendix F: Questions and Responses for RMPs

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Anthony Sadar, Mark Shull


"...a well written and easy to follow book for any professional in the industrial environmental, safety, or public relations field...Mr. Sadar is very knowledgeable and his teaching skills are evident...This book could help the "specialist" who handles multiple responsibilities for a company to focus when writing and implementing a Risk Communication Program." -Conrad J. Sobczak, Environmental/Safety Specialist, The Plastek Group

"This is the first place you should go before preparing to release your RMP results. The authors' point out the errors others have made, and lay the groundwork for you to not make the same mistake. I would recommend this book to anyone, but especially to those who normally have little public/media contact."-Dick Baker, Environmental Compliance Supervisor, Arizona Chemical

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