Essentials of Business Research Methods: 4th Edition (Paperback) book cover

Essentials of Business Research Methods

4th Edition

By Joe F. Hair Jr., Michael Page, Niek Brunsveld


494 pages | 36 B/W Illus.

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Paperback: 9780367196189
pub: 2019-11-04
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pub: 2019-11-04
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In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hire and retain individuals with the required data analytics skills? The new 4th edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists.

The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research; ethical issues; privacy matters; data analytics; customer relationship management; how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.

A realistic continuing case used throughout the book, applied research examples, and ethical-dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.

This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

Table of Contents


Part I: Introduction

Chapter 1: Business Research for The Twenty-First Century Chapter 2: Overview of the Research Process

Chapter 3: Ethics in Business Research

Part II: Beginning the Research

Chapter 4: Defining the Research Problem and Reviewing the Literature

Chapter 5: The Nature and Sources of Secondary Business Data Chapter 6: Conceptualization and Research Design

Part III: Sampling and Data Collection

Chapter 7: Sampling Approaches and Considerations

Chapter 8: Methods of Collecting Primary Data

Chapter 9: Measurement and Scaling

Chapter 10: Questionnaire Design

Part IV: Analysis and Interpretation of Data

Chapter 11: Basic Data Analysis for Qualitative Research

Chapter 12: Basic Data Analysis for Quantitative Research

Chapter 13: Testing Hypotheses in Quantitative Research

Chapter 14: Examining Relationships Using Correlation and Regression

Chapter 15: Other Multivariate Techniques

Part V: Communicating the Results

Chapter 16: Reporting and Presenting Research


About the Authors

Joe Hair holds the Cleverdon Chair of Business in the Mitchell College of Business, University of South Alabama, USA.

Michael Page is Professor of Finance and Management at Bentley University, USA and Professor Extraordinaire at University of Stellenbosch Business School, RSA.

Niek Brunsveld is senior policy adviser Research & Innovation at the Executive Staff of the University of Amsterdam, as well as Faculty member of the Amsterdam Business School.

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