Essentials of Focus Groups
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Focus groups are prevalent in market research, health studies, and social sciences research—but how much do you really know about the process? In this volume, Carey and Asbury provide a thorough introduction to developing, implementing, and analyzing focus groups in your own research projects. The writers include information about the historical foundations of focus groups, as well as advice on how to analyze vulnerable groups and minorities within the population at large. This book is a great starting point for budding qualitative researchers looking to incorporate focus groups into their research projects.
Table of Contents
"Essentials of Focus Group Research is essential reading for postgraduates in health, the social sciences, and education. The size of the book belies how much information is packed between its covers. It is a quick how-to read, yet the reader will want to spend considerable time to digest the vast array of information provided. Guides to further reading are included within each chapter. The book gives novice researchers and experienced qualitative researchers (using focus groups for the first time) sound guidance on how to utilize focus groups effectively."-From the foreword by Martin Tolich