Ethnic Media in the Digital Age: 1st Edition (Hardback) book cover

Ethnic Media in the Digital Age

1st Edition

Edited by Sherry S. Yu, Matthew D. Matsaganis


200 pages

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Hardback: 9781138486485
pub: 2018-12-04
eBook (VitalSource) : 9781351045315
pub: 2018-12-07
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Ethnic media are media produced for, and frequently by, immigrants, ethnic and linguistic minority groups, and indigenous populations. These media represent a sector of the broader media industry that has seen considerable growth globally, even while many mainstream, legacy media have struggled to survive or have ceased to exist, largely due to the emergence of new communication technologies. What is missing in the literature is a careful examination of ethnic media in the digital age. The original research, including case studies, in this book provides insight into (1) what new trends are emerging in ethnic media production and consumption; (2) how ethnic media are adapting to changing technologies in the media landscape of our times; and (3) what enduring roles ethnic media perform in local communities and in an increasingly globalized world. The ethnic media that contributors discuss in this book are produced for and distributed across a variety of platforms, ranging from broadcasting and print to online platforms. Additionally, these media serve numerous immigrant, ethnic, and indigenous communities who live in and trace their origins back to a variety of regions of the world, including Africa, Asia, Europe, North America, and Oceania.


"A useful overview of ethnic media. Recommended for scholars and students of International and Global Media and for those interested in migration and internationalization." --Cinzia Padovani, Southern Illinois University Carbondale, USA

Table of Contents


Introduction: Ethnic Media in the Digital Age: New Research from Across the Globe (Sherry S. Yu and Matthew D. Matsaganis)

Part I. Changes: Emerging Ethnic Media Forms and Their Roles in the Digital Era

1. The Disrupting Tempest: A Case Study of Young Minority Female Media Producers (Wajeeha Malik and Alison Novak)

2. Ethnic Digital Media as Agenda Setters and Agenda Marketers: The Case of WXC and the Jimmy Kimmel Live Controversy (Qun Wang and Vikki Katz)

3. Playing with Time: Linguistic Resurrection and Contemporary Jewishness on YidLife Crisis (Michele Byers)

4. From a Latino-Oriented Niche to the "Multicultural Mainstream": Univision, Fusion and Social Media Audiences (Vinicio Sinta, Lourdes M. Cueva Chacón, and Viviana Rojas)

5. Digitalized Ethnic Press and the Representations of British Muslims in the Wake of the 7/7 Bombings: A Case Study of "Passion Islam" (Irfan Raja and Abdul B. Shaikh)

6. Ethnic Media and Accessibility: The Case of Online English-Language Ethnic Media in the U.S. (Sherry S. Yu)

Part II. Adapting to a Changing Media Environment

7. Ethnic Media Producers of New York City: Confronting the Challenges of the Digital Age (Matthew D. Matsaganis and Xin Zhou)

8. Digital Technology for Community Building: An Examination of Ethnic Media Consumption across Four Ethnocultural and Immigrant Groups in Ottawa, Canada (Rukhsana Ahmed and Luisa Veronis)

9. Assessment of Bangladeshi Ethnic Media’s Roles in the U.S.: A Case Study (Masudul Biswas)

10. The Role of Ethnic Media Beyond Providing Entertainment: The Case of SANZ Live (Antoinette Wessels)

11. Conflict in the Discursive Construction of Irish Identity among Intra-Ethnic News Media and Homeland Journalism (Niamh Kirk)

Part III. Continuities: From the Pre-Digital to the New Media

12. Disrupting the Digital: Persian-Language Community Radio in Stockholm and the Continued Relevance of Analog Media in a Digital Age (Daniel Ahadi)

13. Indigenous Media Technologies in "The Digital Age": Cultural Articulations, Digital Practices, and Sociopolitical Concepts (Philipp Budka)

14. The BBC Asian Network, the Search for Younger Digital Listeners (Gurvinder Aujla-Sidhu)

Epilogue: The Future of Ethnic Media in the Digital Age (Sherry S. Yu and Matthew D. Matsaganis)

About the Editors

Matthew D. Matsaganis, Ph.D. is Associate Professor in the School of Communication and Information at Rutgers University, U.S.A. He is first author of Understanding Ethnic Media: Producers, Consumers and Societies (Sage, 2011; with Vikki Katz and Sandra Ball-Rokeach). His research addresses issues of ethnic media consumption, production and sustainability, the role of communication in building community capacity, health disparities and the social determinants of health, as well as the social impact of technology.

Sherry S. Yu, Assistant Professor in the Department of Arts, Culture and Media and the Faculty of Information at the University of Toronto, Canada. She is the author of Diasporic Media beyond the Diaspora: Korean Media in Vancouver and Los Angeles (UBC Press, 2018). Her research explores media, culture, and technology in communication, with a special interest in diasporic media in relation to cultural literacy, intercultural dialogue, and civic engagement in a multicultural society.

About the Series

Routledge Research in Cultural and Media Studies

Cultural and media studies are now well-established as important academic disciplines and are inspiring new research into a wide range of pertinent issues. This series presents outstanding research in these subjects, helping to shape the direction of future inquiry.


To submit a proposal for this series, please contact:
Suzanne Richardson, Commissioning Editor for Media, Cultural and Communication Studies
[email protected]

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Emigration & Immigration
SOCIAL SCIENCE / Ethnic Studies / General
SOCIAL SCIENCE / Minority Studies
SOCIAL SCIENCE / Media Studies
SOCIAL SCIENCE / Indigenous Studies