European and Japanese Multinationals in Asia  book cover
1st Edition

European and Japanese Multinationals in Asia

  • Available for pre-order. Item will ship after March 31, 2021
ISBN 9780415507479
March 31, 2021 Forthcoming by Routledge
256 Pages

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Book Description

A key question for global multinationals is how to balance in the best way the potentially conflicting demands of global efficiency and local responsiveness. Based on extensive original research over a long period, this book explores the different approaches of European and Japanese multinationals in handling this issue. It discusses different approaches to organisational design, the degree of control from the centre, local autonomy, the creation and maintenance of corporate values and culture, and human resource management issues. Overall, it provides practical answers to everyday challenges, indicating how multinationals may need to change their approach.

Table of Contents

Part 1: Organization of European and Japanese MNCs in Asia  1. Strategic objectives and modes of entry in Asian markets 2. Examining scale economies at the Asian zone level 3. Organizational design: Areas, clusters and regional headquarters  Part 2: Control mechanisms of European and Japanese MNCs’ subsidiaries in Asia  4. Combining a large diversity of control mechanisms 5. In search of both efficiency and local reactiveness 6. Integrated Information Systems in MNCs in Asia  Part 3: Human resources management of European and Japanese MNCs in Asia  7. HRM of managers: Expatriation versus localization 8. HRM of local staff: Towards an integrated Asian approach 9. CSR and HRM in MNCs in Asia


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Bruno Amann is Professor of Management Sciences at the University Paul Sabatier of Toulouse, France.

Jacques Jaussaud is Professor of Management at the University of Pau, France.

Johannes Schaaper is Professor of Management at Bordeaux Business School, France.