Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
This title draws from a large number of foundation disciplines and closely related professional fields to foster interdisciplinary theory focused on planned events. This revised edition has been updated to reflect and examine a number of substantial and important new ideas.
New to the fourth edition:
- new sections on the evolution of design theory, management, planning and marketing theory applied to events, sensory stimulation, leadership, and the nature of crises and security issues;
- new content on critical event studies and what this means for research and practice, the life-cycle model for event programming, and an action plan for how events can be a positive force in sustainable cities;
- new and additional case studies from a wide range of international events, and reviews of the evolving theory of contemporary research in events studies are included throughout.
This will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.
Table of Contents
Part 1 Introductory concepts in event studies
1. Introduction and overview of event studies
What is event studies?
A framework for understanding and creating knowledge about planned events
How the literature has evolved
Major subdivisions (discourses) within event studies
Forces, trends and issues
2. The world of planned events
Describing and classifying events
Planned versus unplanned events
Description and examples of the major event forms
Part 2 Foundation disciplines and closely related fields
3. The contribution of anthropology, sociology, philosophy, religious studies and psychology to event studies
4. The contribution of economics, management, political science, law, history, human geography and future studies to event studies
5. The contribution of closely related professional fields to event studies
Education and interpretation
Communications, media and performance studies
Arts and cultural management
Sport management and sport studies
Venue, club and assembly management
Urban and community studies
Aboriginal, ethnic and multicultural studies
Part 3 Framework for understanding and creating knowledge
6. The event experience and meanings
A model of the planned event experience
Generic and specific types of planned event experiences
Meanings attached to planned event experiences
7. Event design
What is design?
Creativity and innovation
Designing event settings
Theming, programming and service design
Evidence and research-based design
8. Antecedents and decision-making
What are antecedents?
Barriers and constraints
9. Event management, planning and marketing
Inter-organizational behaviour and stakeholder management
Planning and decision-making
Operations and logistics
Marketing and communications
Resources and financial management
Human resource management
10. Outcomes: evaluation and impact assessment
Key terms and concepts
The forces-pressure-state-impact-response model (FPSIR)
Logic and theory of change models
Nature and ecological processes
Comprehensive benefit and cost evaluation
11. Events and public policy
Public policy and events
Justifying public-sector involvement
Economic policy and events
Cultural policy and events
Social policy and events
Environmental policy and events
Part 4 Conclusion
12. Science, knowledge and theory for event studies
Philosophy and knowledge
Research, knowledge creation and theory development for event studies
An agenda for research and theory development
Donald Getz is Professor Emeritus at the University of Calgary, Canada. He works as a management consultant and also holds guest positions at several universities. In addition to event studies, his areas of expertise include wine and food tourism, evaluation and impact assessment, consumer research and special-interest travel. Professor Getz co-founded and was Editor-in-Chief of Event Management: An International Journal.
Stephen J. Page is Associate Dean (Research) and Professor of Business and Management at Hertfordshire Business School, University of Hertfordshire, UK. He holds an Honorary Doctorate from the University of West London and is an Honorary Professor at Cardiff Metropolitan University and the University of Plymouth. He has worked as a tourism consultant with different organizations, including the United Nations World Tourism Organization, OECD, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah’s Casinos and Sky Tower, Auckland, New Zealand, among many other clients. He is the author and editor of 43 books on tourism, leisure and events and is Editor of the leading tourism journal, Tourism Management.
‘The authors of this book have been part of, and also made significant contributions to, the development of event studies since its early beginnings. This publication therefore presents a uniquely insightful overview of event studies up to date. This book ought to be a "must" for libraries of researchers and students of event studies.’
Tommy D. Andersson, University of Gothenburg, Sweden
‘Both students and practitioners interested in event studies will be delighted to see a new edition of this popular text in which core concepts are supported by well-integrated international case studies illuminating the practical realities of running events. Updated with fresh case studies, and material on contemporary issues such as the greening of events and virtual events, the book is a comprehensive analysis of knowledge and theory about planned events.’
Simon Hudson, University of South Carolina, USA
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